Brandwave

Pleo vs SAP Concur:Which is more popular in New Zealand?

In October 2026, SAP Concur had more branded searches than Pleo among expense management software in New Zealand. SAP Concur had about 560 branded searches, while Pleo had 40. SAP Concur made up 12% of all expense management software searches we track, and Pleo accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about expense management software, Pleo appeared in two of the five answers and SAP Concur in none.

Among expense management software in New Zealand in October 2026

Who do people search for more?

SAP Concur, about 14 searches for every 1 for Pleo

SAP Concur 560 searchesPleo 40 searches

Who does AI mention more?

Pleo, mentioned in 2 of 5 answers, SAP Concur in 0

Pleo in 2 of 5SAP Concur in 0 of 5

Who does AI recommend more?

Pleo, the only one of the two named

Pleo first in 2SAP Concur never named

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pleo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SAP Concur did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pleo or SAP Concur more popular in search?

This chart shows how often people search Google for Pleo and SAP Concur by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Pleo and SAP Concur among expense management software in New Zealand, by month

Share of searches by month for SAP Concur, Pleo. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.6%22.3%10.8%14.1%1.6%4%0.7%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202647.9%20.8%11%12.2%2.8%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202647.8%21.7%13.5%10%2.2%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%
Oct 202651.3%20.7%12%8.3%2.4%1.9%1.5%0.85%0.64%0.43%

How has branded search for Pleo and SAP Concur changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in October 2026?

1 change
  1. In October 2026, SAP Concur gained share of searches among expense management software in New Zealand, from 11.1% to 12%.

How are Pleo’s and SAP Concur’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Pleo’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pleo

1 branded search term

  • pleo

SAP Concur

5 branded search terms

  • concur expense
  • concur solutions
  • sap concur
  • sap concur expenses
  • sapconcur

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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