Platinum Hair Studio Tauranga vs Scarlet Hair Studio:Which is more popular?
In September 2026, Scarlet Hair Studio had more branded searches than Platinum Hair Studio Tauranga among Tauranga hair salons in New Zealand. Scarlet Hair Studio had about 120 branded searches, while Platinum Hair Studio Tauranga had 90. Scarlet Hair Studio made up 5.6% of all Tauranga hair salon searches we track, and Platinum Hair Studio Tauranga accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Platinum Hair Studio Tauranga and Scarlet Hair Studio each appeared in two of the three answers. Platinum Hair Studio Tauranga and Scarlet Hair Studio were each mentioned first in one of the two answers that named either.
Who do people search for more?
Scarlet Hair Studio, about 33% more searches than Platinum Hair Studio Tauranga
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Tauranga hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Platinum Hair Studio Tauranga and Scarlet Hair Studio were each mentioned in two out of three: in two of the three ChatGPT answers. Platinum Hair Studio Tauranga and Scarlet Hair Studio were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
- The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
- Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
- TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
- Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
- Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers- Salon One0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Platinum Hair Studio Tauranga or Scarlet Hair Studio more popular in search?
This chart shows how often people search Google for Platinum Hair Studio Tauranga and Scarlet Hair Studio by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Scarlet Hair Studio, Platinum Hair Studio Tauranga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hair To Stare At | Gato Loco | Rodney Wayne | TLC Hairdressing | Salon One | Scarlet Hair Studio | Platinum Hair Studio Tauranga | The Mount Hair Collective |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 9.3% | 21% | 10.3% | 14.5% | 4.7% | 3.3% | 3.3% |
| Nov 2025 | 35% | 9.2% | 22.3% | 8.3% | 14.6% | 4.9% | 2.4% | 3.4% |
| Dec 2025 | 28.6% | 8.7% | 23.3% | 10.2% | 15.5% | 5.8% | 4.4% | 3.4% |
| Jan 2026 | 37.6% | 9.4% | 17.9% | 9.4% | 12.8% | 5.1% | 3.8% | 3.8% |
| Feb 2026 | 34.8% | 10.6% | 18.8% | 10.6% | 11.6% | 5.8% | 4.3% | 3.4% |
| Mar 2026 | 31.4% | 11.8% | 17.5% | 11.8% | 12.2% | 4.4% | 6.1% | 4.8% |
| Apr 2026 | 35% | 13.1% | 16.5% | 10.2% | 10.7% | 3.9% | 5.3% | 5.3% |
| May 2026 | 34.4% | 10.5% | 15.8% | 10.5% | 12.4% | 5.7% | 5.3% | 5.3% |
| Jun 2026 | 33.8% | 12.7% | 17.8% | 10.3% | 11.3% | 5.6% | 5.2% | 3.3% |
| Jul 2026 | 32% | 15.6% | 15.6% | 12% | 11.6% | 5.3% | 4% | 4% |
| Aug 2026 | 42.9% | 11.2% | 14.6% | 7.3% | 9.8% | 3.9% | 6.8% | 3.4% |
| Sep 2026 | 41.1% | 15.4% | 12.1% | 10.3% | 8.9% | 5.6% | 4.2% | 2.3% |
How has the Platinum Hair Studio Tauranga and Scarlet Hair Studio comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Platinum Hair Studio Tauranga took it in March 2026, Scarlet Hair Studio took it in May 2026, Platinum Hair Studio Tauranga took it in August 2026, Scarlet Hair Studio took it in September 2026.
- Across the 12 months ending September 2026, Platinum Hair Studio Tauranga’s share of searches among Tauranga hair salons in New Zealand moved from 3.3% to 4.2%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Scarlet Hair Studio’s share of searches among Tauranga hair salons in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 100 to 120.
How did search popularity change for New Zealand Tauranga hair salons in September 2026?
2 changes
In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.
In September 2026, Platinum Hair Studio Tauranga lost share of searches among Tauranga hair salons in New Zealand, from 6.8% to 4.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Platinum Hair Studio Tauranga’s and Scarlet Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Platinum Hair Studio Tauranga
1 branded search term
- platinum hair studio tauranga
Scarlet Hair Studio
2 branded search terms
- scarlet hair studio
- scarlet hair studio tauranga
Other head-to-heads among Tauranga hair salons
- Hair To Stare At vs Gato Loco: compare popularity
- Hair To Stare At vs Rodney Wayne: compare popularity
- Hair To Stare At vs TLC Hairdressing: compare popularity
- Hair To Stare At vs Salon One: compare popularity
- Gato Loco vs Rodney Wayne: compare popularity
- Gato Loco vs TLC Hairdressing: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.