PKF vs Slater Chartered Accountants:Which is more popular in New Zealand?
In October 2026, PKF had more branded searches than Slater Chartered Accountants among Hamilton accounting firms in New Zealand. PKF had about 210 branded searches, while Slater Chartered Accountants had 10. PKF made up 51.2% of all Hamilton accounting firm searches we track, and Slater Chartered Accountants accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about Hamilton accounting firms, Slater Chartered Accountants appeared in all three answers and PKF in two. Slater Chartered Accountants was mentioned before PKF in every answer.
Who do people search for more?
PKF, about 21 searches for every 1 for Slater Chartered Accountants
Who does AI mention more?
Slater Chartered Accountants, mentioned in every answer we collected
Who does AI recommend more?
Slater Chartered Accountants, named ahead of PKF in every answer
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Top Hamilton accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Slater Chartered Accountants appeared in all three answers. PKF was mentioned in two out of three: in two of the three ChatGPT answers. Slater Chartered Accountants was listed before PKF in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SBA3 of 3Named in 3 of 3 ChatGPT answers
Maisey Harris & Co3 of 3Named in 3 of 3 ChatGPT answers- Slater Chartered Accountants3 of 3Named in 3 of 3 ChatGPT answers
- PKF2 of 3Named in 2 of 3 ChatGPT answers
Coombe Smith2 of 3Named in 2 of 3 ChatGPT answers
Auctus1 of 3Named in 1 of 3 ChatGPT answers
Hayward & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Hamilton, New Zealand for a small business?”
Searched Google, AI Overview
“accountants hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“small business accountant hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is PKF or Slater Chartered Accountants more popular in search?
This chart shows how often people search Google for PKF and Slater Chartered Accountants by name. Each line represents a brand's share of searches for all seven Hamilton accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for PKF, Slater Chartered Accountants. The figures are in the table below the chart.
View monthly share of searches table
| Month | PKF | SBA | Maisey Harris & Co | Auctus | Hayward & Co | Coombe Smith | Slater Chartered Accountants |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 51.2% | 17.1% | 17.1% | 7.3% | 4.9% | 0% | 2.4% |
| Dec 2025 | 60.7% | 10.7% | 10.7% | 10.7% | 3.6% | 0% | 3.6% |
| Jan 2026 | 50% | 14.7% | 11.8% | 11.8% | 5.9% | 2.9% | 2.9% |
| Feb 2026 | 60.5% | 9.3% | 11.6% | 9.3% | 4.7% | 2.3% | 2.3% |
| Mar 2026 | 52.5% | 9.8% | 11.5% | 18% | 3.3% | 1.6% | 3.3% |
| Apr 2026 | 53.1% | 8.2% | 22.4% | 8.2% | 4.1% | 2% | 2% |
| May 2026 | 56.5% | 8.7% | 15.2% | 6.5% | 4.3% | 2.2% | 6.5% |
| Jun 2026 | 57.8% | 13.3% | 15.6% | 6.7% | 2.2% | 2.2% | 2.2% |
| Jul 2026 | 52.5% | 15% | 17.5% | 7.5% | 2.5% | 2.5% | 2.5% |
| Aug 2026 | 30.9% | 16.4% | 16.4% | 25.5% | 5.5% | 1.8% | 3.6% |
| Sep 2026 | 40.5% | 19% | 16.7% | 14.3% | 4.8% | 2.4% | 2.4% |
| Oct 2026 | 51.2% | 17.1% | 12.2% | 9.8% | 4.9% | 2.4% | 2.4% |
How has branded search for PKF and Slater Chartered Accountants changed in New Zealand over the last 12 months?
3 findings
- PKF was ahead of Slater Chartered Accountants in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand held steady at 51.2%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending October 2026, Slater Chartered Accountants’ share of searches among Hamilton accounting firms in New Zealand held steady at 2.4%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Hamilton accounting firms in October 2026?
1 change
In October 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 40.5% to 51.2%.
How are PKF’s and Slater Chartered Accountants’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using PKF’s and Slater Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PKF
1 branded search term
- pkf hamilton
Slater Chartered Accountants
1 branded search term
- slater chartered accountants
Other head-to-heads among Hamilton accounting firms
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