Brandwave

Pirate Ship vs Starshipit:Which is more popular in New Zealand?

In October 2026, Starshipit had more branded searches than Pirate Ship among ecommerce shipping software in New Zealand. Starshipit had about 1,340 branded searches, while Pirate Ship had 1,000. Starshipit made up 16.8% of all ecommerce shipping software searches we track, and Pirate Ship accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about ecommerce shipping software, Starshipit appeared in three of the five answers and Pirate Ship in two. Starshipit was mentioned before Pirate Ship in three out of five answers.

Among ecommerce shipping software in New Zealand in October 2026

Who do people search for more?

Starshipit, about 34% more searches than Pirate Ship

Starshipit 1.3K searchesPirate Ship 1K searches

Who does AI mention more?

Starshipit, mentioned in 3 of 5 answers, Pirate Ship in 2

Starshipit in 3 of 5Pirate Ship in 2 of 5

Who does AI recommend more?

Starshipit, named ahead of Pirate Ship in 3 of 5 answers

Starshipit first in 3Pirate Ship first in 2

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Top ecommerce shipping software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starshipit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pirate Ship was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Starshipit was listed before Pirate Ship in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GoSweetSpot1st
  2. Starshipit2nd
  3. eShip3rd
  4. ShipStation4th
  5. Zappy5th
  6. Pirate Ship6th
  7. Shippit–
  8. Sendle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • eShip4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoSweetSpot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starshipit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pirate Ship2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ShipStation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zappy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shippit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sendle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce shipping software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pirate Ship or Starshipit more popular in search?

This chart shows how often people search Google for Pirate Ship and Starshipit by name. Each line represents a brand's share of searches for all eight ecommerce shipping software we track, month by month, from searches in New Zealand.

Pirate Ship and Starshipit among ecommerce shipping software in New Zealand, by month

Share of searches by month for Starshipit, Pirate Ship. The figures are in the table below the chart.

View monthly share of searches table
MonthGoSweetSpotZappyeShipStarshipitPirate ShipShippitShipStationSendle
Nov 202521.9%22.1%19.2%16.5%12.8%4.7%1.6%1.2%
Dec 202527.4%21.8%16.8%14%10.2%7.2%1.1%1.5%
Jan 202621.8%18.1%16.3%16.4%9.9%5.6%1.7%10.1%
Feb 202626.6%21.8%16.1%16.3%12.1%4.4%1.5%1.2%
Mar 202628.6%22.8%17.2%14%10.4%4.6%1.1%1.3%
Apr 202623.5%23%18%14.8%14.2%4.5%0.98%0.98%
May 202620.6%23.4%19.2%15.7%15%4.4%1%0.81%
Jun 202623.4%22.6%18.2%18.3%11%4.5%1.2%0.66%
Jul 202624.2%23.6%19.3%15.5%11.7%3.6%1.6%0.58%
Aug 202623.4%23.1%18.5%15.1%14.4%3.8%1.3%0.44%
Sep 202621.4%22.3%16.6%24.7%10.1%3.4%0.91%0.51%
Oct 202622.3%22.3%20.7%16.8%12.5%4%1.1%0.38%

How has branded search for Pirate Ship and Starshipit changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand ecommerce shipping software in October 2026?

4 changes

  1. In October 2026, GoSweetSpot overtook Starshipit and Zappy to become the leader among ecommerce shipping software in New Zealand, with 22.3% of the searches.

  2. In October 2026, eShip overtook Starshipit to rank 3rd among ecommerce shipping software in New Zealand, with 20.7% of the searches.

  3. In October 2026, Pirate Ship gained share of searches among ecommerce shipping software in New Zealand, from 10.1% to 12.5%.

  4. In October 2026, Starshipit lost share of searches among ecommerce shipping software in New Zealand, from 24.7% to 16.8%.

How are Pirate Ship’s and Starshipit’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pirate Ship’s and Starshipit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pirate Ship

1 branded search term

  • pirate ship

Starshipit

3 branded search terms

  • starshipit
  • starshipit shipping
  • starshipit tracking

How the Brand Demand Index is measured

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