Pinocchio vs The White Swan Greytown:Which is more popular by branded search in New Zealand?
In August 2026, The White Swan Greytown had more branded searches than Pinocchio among greytown restaurants in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Pinocchio’s 20, and held a 76.1% Share of Search versus Pinocchio’s 0.25%.
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Which is more popular in search, Pinocchio or The White Swan Greytown?
Compare Greytown restaurants in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The White Swan Greytown, Pinocchio. The figures are in the table below the chart.
View monthly share of search table
| Month | The White Swan Greytown | Aroma India | Pinocchio |
|---|---|---|---|
| Oct 2025 | 76.5% | 23.1% | 0.38% |
| Nov 2025 | 78.5% | 21.1% | 0.39% |
| Dec 2025 | 76.9% | 22.9% | 0.2% |
| Jan 2026 | 79.3% | 20.4% | 0.26% |
| Feb 2026 | 77.2% | 22.6% | 0.3% |
| Mar 2026 | 78.8% | 20.9% | 0.3% |
| Apr 2026 | 76.8% | 22.9% | 0.32% |
| May 2026 | 75.7% | 24.1% | 0.23% |
| Jun 2026 | 78.1% | 21.7% | 0.24% |
| Jul 2026 | 82.9% | 16.9% | 0.15% |
| Aug 2026 | 76.1% | 23.6% | 0.25% |
| Sep 2026 | — | — | — |
How has the Pinocchio and The White Swan Greytown comparison changed over the last 12 months?
3 findings
- The White Swan Greytown was ahead of Pinocchio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pinocchio’s estimated Share of Search among greytown restaurants in New Zealand moved from 0.38% to 0.25%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among greytown restaurants in New Zealand moved from 76.5% to 76.1%, and its estimated monthly branded searches held steady at 6K.
How did search popularity change for New Zealand greytown restaurants in August 2026?
2 changes
In August 2026, The White Swan Greytown lost estimated Share of Search among greytown restaurants in New Zealand, from 82.9% to 76.1%.
Estimated monthly branded searches for Pinocchio in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pinocchio’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pinocchio
3 branded search terms
- pinocchio greytown
- pinocchio greytown menu
- pinocchio restaurant greytown
The White Swan Greytown
6 branded search terms
- greytown hotel the white swan
- the white swan country hotel
- the white swan country hotel greytown
- the white swan greytown
- the white swan hotel greytown
- white swan greytown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.