How popular isPinocchio in search?
In August 2026, there were an estimated 20 branded searches for Pinocchio in New Zealand which is down 33.3% over the last 11 months. Pinocchio holds 0.25% estimated Share of Search among New Zealand greytown restaurants and is ranked 3rd of 3 competitors for search popularity.
The White Swan Greytown76.1%- Aroma India23.6%
- Pinocchio0.25%
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Which greytown restaurants compete with Pinocchio?
Share of Search by month for The White Swan Greytown, Aroma India, Pinocchio. The figures are in the table below the chart.
View monthly share of search table
| Month | The White Swan Greytown | Aroma India | Pinocchio |
|---|---|---|---|
| Oct 2025 | 76.5% | 23.1% | 0.38% |
| Nov 2025 | 78.5% | 21.1% | 0.39% |
| Dec 2025 | 76.9% | 22.9% | 0.2% |
| Jan 2026 | 79.3% | 20.4% | 0.26% |
| Feb 2026 | 77.2% | 22.6% | 0.3% |
| Mar 2026 | 78.8% | 20.9% | 0.3% |
| Apr 2026 | 76.8% | 22.9% | 0.32% |
| May 2026 | 75.7% | 24.1% | 0.23% |
| Jun 2026 | 78.1% | 21.7% | 0.24% |
| Jul 2026 | 82.9% | 16.9% | 0.15% |
| Aug 2026 | 76.1% | 23.6% | 0.25% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 6K | -44.4% | -6.8 points | |
| 2, held 2nd | 23.6% | 1.9K | -15.5% | +6.7 points | |
| 3, held 3rd | 0.25% | 20 | 0% | +0.1 points |
76.1%
held 1st · 6K estimated branded searches · -44.4% vs prior month · -6.8 points
23.6%
held 2nd · 1.9K estimated branded searches · -15.5% vs prior month · +6.7 points
0.25%
held 3rd · 20 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Pinocchio and its closest rivals
How has branded search demand for Pinocchio changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pinocchio in New Zealand fell from 30 to 20.
- Across the 11 months ending August 2026, Pinocchio’s estimated Share of Search among greytown restaurants in New Zealand held steady, from 0.38% to 0.25%.
How did search popularity change for New Zealand greytown restaurants in August 2026?
3 changes
In August 2026, Aroma India gained estimated Share of Search among greytown restaurants in New Zealand, from 16.9% to 23.6%.
In August 2026, The White Swan Greytown lost estimated Share of Search among greytown restaurants in New Zealand, from 82.9% to 76.1%.
Estimated monthly branded searches for Pinocchio in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
How is Pinocchio measured?
Brandwave collects information about searches that people make online using Pinocchio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- pinocchio greytown
- pinocchio greytown menu
- pinocchio restaurant greytown
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Is Pinocchio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.