Brandwave

Picky vs Simply Squeezed:Which is more popular in New Zealand?

In October 2026, Picky had more branded searches than Simply Squeezed among juice brands in New Zealand. Picky had about 880 branded searches, while Simply Squeezed had 140. Picky made up 10.1% of all juice brand searches we track, and Simply Squeezed accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about juice brands, Picky appeared in three of the five answers and Simply Squeezed in none.

Among juice brands in New Zealand in October 2026

Who do people search for more?

Picky, about 6 searches for every 1 for Simply Squeezed

Picky 880 searchesSimply Squeezed 140 searches

Who does AI mention more?

Picky, mentioned in 3 of 5 answers, Simply Squeezed in 0

Picky in 3 of 5Simply Squeezed in 0 of 5

Who does AI recommend more?

Picky, the only one of the two named

Picky first in 3Simply Squeezed never named

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Top juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Picky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Simply Squeezed did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Homegrown Juice Company1st
  2. Just Juice2nd
  3. Picky3rd
  4. Keri4th
  5. Almighty5th
  6. Charlie's6th
  7. Simply Squeezed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Picky or Simply Squeezed more popular in search?

This chart shows how often people search Google for Picky and Simply Squeezed by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.

Picky and Simply Squeezed among juice brands in New Zealand, by month

Share of searches by month for Picky, Simply Squeezed. The figures are in the table below the chart.

View monthly share of searches table
MonthKeriCharlie'sJust JuiceHomegrown Juice CompanyPickySimply SqueezedAlmighty
Nov 202520.2%27.9%17.1%24.2%7.5%2.2%0.89%
Dec 202525.9%30.2%21.1%13.4%6.5%1.9%0.94%
Jan 202622.7%30.7%19%18.2%6.7%2%0.7%
Feb 202623.3%29.7%21.1%13.8%9.3%1.7%1.1%
Mar 202624.8%27.3%18.9%18.2%8.3%2%0.7%
Apr 202623.6%29%18.2%15.4%11.1%1.7%1.1%
May 202623.7%27.9%20.3%14.8%10.7%1.6%1%
Jun 202624.6%29.1%21%15.5%7.4%1.4%1.1%
Jul 202627.6%21.7%19.6%18.3%10.2%1.6%0.99%
Aug 202624.3%22.2%20.4%18.8%11.8%1.6%0.82%
Sep 202624.6%23.6%21.2%16.3%11%2.1%1.1%
Oct 202631%21.7%19.5%14.9%10.1%1.6%1.3%

How has branded search for Picky and Simply Squeezed changed in New Zealand over the last 12 months?

3 findings
  • Picky was ahead of Simply Squeezed in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Picky’s share of searches among juice brands in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 590 to 880.
  • Across the 12 months ending October 2026, Simply Squeezed’s share of searches among juice brands in New Zealand moved from 2.2% to 1.6%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for New Zealand juice brands in October 2026?

2 changes
  1. In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%.

  2. In October 2026, Simply Squeezed lost share of searches among juice brands in New Zealand, from 2.1% to 1.6%.

How are Picky’s and Simply Squeezed’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Picky’s and Simply Squeezed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Picky

1 branded search term

  • picky juice

Simply Squeezed

1 branded search term

  • simply squeezed

How the Brand Demand Index is measured

Other head-to-heads among juice brands

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