Physio Direct vs Proactive New Zealand:Which is more popular by branded search in New Zealand?
In August 2026, Proactive New Zealand had more branded searches than Physio Direct among napier physiotherapy clinics in New Zealand. Proactive New Zealand was estimated to have 370 branded searches compared to Physio Direct’s 40, and held a 64.9% Share of Search versus Physio Direct’s 7%.
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Which is more popular in search, Physio Direct or Proactive New Zealand?
Compare Napier physiotherapy clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Proactive New Zealand, Physio Direct. The figures are in the table below the chart.
View monthly share of search table
| Month | Proactive New Zealand | Focus Health Physio | Physio Direct |
|---|---|---|---|
| Oct 2025 | 60.5% | 31.6% | 7.9% |
| Nov 2025 | 57.1% | 36.7% | 6.1% |
| Dec 2025 | 61.1% | 33.3% | 5.6% |
| Jan 2026 | 61% | 34.1% | 4.9% |
| Feb 2026 | 54.9% | 39.2% | 5.9% |
| Mar 2026 | 56.5% | 38.7% | 4.8% |
| Apr 2026 | 60.9% | 30.4% | 8.7% |
| May 2026 | 61.1% | 33.3% | 5.6% |
| Jun 2026 | 63.6% | 29.1% | 7.3% |
| Jul 2026 | 60.3% | 32.8% | 6.9% |
| Aug 2026 | 64.9% | 28.1% | 7% |
| Sep 2026 | — | — | — |
How has the Physio Direct and Proactive New Zealand comparison changed over the last 12 months?
3 findings
- Proactive New Zealand was ahead of Physio Direct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand moved from 7.9% to 7%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Proactive New Zealand’s estimated Share of Search among napier physiotherapy clinics in New Zealand moved from 60.5% to 64.9%, and its estimated monthly branded searches moved from 230 to 370.
How did search popularity change for New Zealand napier physiotherapy clinics in August 2026?
2 changes
In August 2026, Proactive New Zealand gained estimated Share of Search among napier physiotherapy clinics in New Zealand, from 60.3% to 64.9%.
Estimated monthly branded searches for Physio Direct in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Physio Direct’s and Proactive New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Physio Direct
2 branded search terms
- physio direct nz
- physiodirect
Proactive New Zealand
3 branded search terms
- proactive healthcare
- proactive new zealand
- proactivehealthcare
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