Brandwave

How popular isPhysio Direct?

In September 2026, people searched for Physio Direct by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 0% of all New Zealand Napier physiotherapy clinic searches, placing Physio Direct third out of three clinics. When we asked both ChatGPT and Google AI Overviews about Napier physiotherapy clinics, Physio Direct did not appear in any of the answers.

Search and AI answers in September 2026

Physio Direct is the third most searched of 3 competitors.

  1. Proactive New ZealandShare of searches 70.6%Mentioned in 1 of 3 AI answers
  2. Focus Health PhysioShare of searches 29.4%Mentioned in 2 of 3 AI answers
  3. Physio DirectShare of searches 0%Mentioned in 0 of 3 AI answers
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Top Napier physiotherapy clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, Physio Direct did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier physiotherapy clinics

3 answers

  • Asked ChatGPT

    “Which physiotherapy clinic should I go to in Napier, New Zealand?”

    1. 1Focus Health Physio

  • Asked ChatGPT

    “What are the best physiotherapy clinics in Napier, New Zealand?”

    1. 1Proactive New Zealand
    2. 2Focus Health Physio

  • Asked ChatGPT

    “What's the best physiotherapy clinic in Napier, New Zealand for a sore back?”

    1. Searched Google, AI Overview

      “physiotherapy napier”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “best physio napier”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which Napier physiotherapy clinics compete with Physio Direct?

    Physio Direct against Napier physiotherapy clinics in New Zealand, by month

    Share of searches by month for Proactive New Zealand, Focus Health Physio, Physio Direct. The figures are in the table below the chart.

    View monthly share of searches table
    MonthProactive New ZealandFocus Health PhysioPhysio Direct
    Oct 202564.3%35.7%0%
    Nov 202561.1%38.9%0%
    Dec 202560%40%0%
    Jan 202656.3%43.8%0%
    Feb 202642.9%57.1%0%
    Mar 202663.6%36.4%0%
    Apr 202672.2%27.8%0%
    May 202662.5%37.5%0%
    Jun 202663.2%31.6%5.3%
    Jul 202663.2%31.6%5.3%
    Aug 202672.7%27.3%0%
    Sep 202670.6%29.4%0%

    1. 1.Proactive New Zealand

      70.6%

      Held 1st. 120 estimated branded searches, -25% vs prior month. Share -2.1 points.

    2. 2.Focus Health Physio

      29.4%

      Held 2nd. 50 estimated branded searches, -16.7% vs prior month. Share +2.1 points.

    3. 3.Physio Direct

      0%

      Held 3rd. 0 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between Physio Direct and its closest rivals

    How has branded search demand for Physio Direct changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Physio Direct in New Zealand rose from 20 to 30.
    • Across the 12 months ending September 2026, Physio Direct’s share of searches among Napier physiotherapy clinics in New Zealand peaked at 5.3% in June 2026 and was lowest at 0% in October 2025.

    How did search popularity change for New Zealand Napier physiotherapy clinics in September 2026?

    2 changes

    1. In September 2026, Focus Health Physio gained share of searches among Napier physiotherapy clinics in New Zealand, from 27.3% to 29.4%.

    2. In September 2026, Proactive New Zealand lost share of searches among Napier physiotherapy clinics in New Zealand, from 72.7% to 70.6%.

    How are Physio Direct’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Physio Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • physiodirect

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    How the Brand Demand Index is measured

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