Focus Health Physio vs Physio Direct:Which is more popular by branded search in New Zealand?
In August 2026, Focus Health Physio had more branded searches than Physio Direct among napier physiotherapy clinics in New Zealand. Focus Health Physio was estimated to have 160 branded searches compared to Physio Direct’s 40, and held a 28.1% Share of Search versus Physio Direct’s 7%.
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Which is more popular in search, Focus Health Physio or Physio Direct?
Compare Napier physiotherapy clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Focus Health Physio, Physio Direct. The figures are in the table below the chart.
View monthly share of search table
| Month | Proactive New Zealand | Focus Health Physio | Physio Direct |
|---|---|---|---|
| Oct 2025 | 60.5% | 31.6% | 7.9% |
| Nov 2025 | 57.1% | 36.7% | 6.1% |
| Dec 2025 | 61.1% | 33.3% | 5.6% |
| Jan 2026 | 61% | 34.1% | 4.9% |
| Feb 2026 | 54.9% | 39.2% | 5.9% |
| Mar 2026 | 56.5% | 38.7% | 4.8% |
| Apr 2026 | 60.9% | 30.4% | 8.7% |
| May 2026 | 61.1% | 33.3% | 5.6% |
| Jun 2026 | 63.6% | 29.1% | 7.3% |
| Jul 2026 | 60.3% | 32.8% | 6.9% |
| Aug 2026 | 64.9% | 28.1% | 7% |
| Sep 2026 | — | — | — |
How has the Focus Health Physio and Physio Direct comparison changed over the last 12 months?
3 findings
- Focus Health Physio was ahead of Physio Direct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Focus Health Physio’s estimated Share of Search among napier physiotherapy clinics in New Zealand moved from 31.6% to 28.1%, and its estimated monthly branded searches moved from 120 to 160.
- Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand moved from 7.9% to 7%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand napier physiotherapy clinics in August 2026?
2 changes
In August 2026, Focus Health Physio lost estimated Share of Search among napier physiotherapy clinics in New Zealand, from 32.8% to 28.1%.
Estimated monthly branded searches for Physio Direct in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Focus Health Physio’s and Physio Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Focus Health Physio
2 branded search terms
- focus health physio napier
- focushealth
Physio Direct
2 branded search terms
- physio direct nz
- physiodirect
Put your own brand in this comparison
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