Brandwave

How popular isPhysio Direct in search?

In August 2026, there were an estimated 40 branded searches for Physio Direct in New Zealand which is up 33.3% over the last 11 months. Physio Direct holds 7% estimated Share of Search among New Zealand napier physiotherapy clinics and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Proactive New Zealand64.9%
  2. Focus Health Physio28.1%
  3. Physio Direct7%
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Which napier physiotherapy clinics compete with Physio Direct?

Physio Direct against napier physiotherapy clinics in New Zealand, by month

Share of Search by month for Proactive New Zealand, Focus Health Physio, Physio Direct. The figures are in the table below the chart.

View monthly share of search table
MonthProactive New ZealandFocus Health PhysioPhysio Direct
Oct 202560.5%31.6%7.9%
Nov 202557.1%36.7%6.1%
Dec 202561.1%33.3%5.6%
Jan 202661%34.1%4.9%
Feb 202654.9%39.2%5.9%
Mar 202656.5%38.7%4.8%
Apr 202660.9%30.4%8.7%
May 202661.1%33.3%5.6%
Jun 202663.6%29.1%7.3%
Jul 202660.3%32.8%6.9%
Aug 202664.9%28.1%7%
Sep 2026———
  1. held 1st · 370 estimated branded searches · +5.7% vs prior month · +4.6 points

  2. held 2nd · 160 estimated branded searches · -15.8% vs prior month · -4.7 points

  3. held 3rd · 40 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Physio Direct and its closest rivals

How has branded search demand for Physio Direct changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Physio Direct in New Zealand rose from 30 to 40.
  • Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand decreased from 7.9% to 7%.
  • Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand peaked at 8.7% in April 2026 and was lowest at 4.8% in March 2026.

How did search popularity change for New Zealand napier physiotherapy clinics in August 2026?

  1. In August 2026, Proactive New Zealand gained estimated Share of Search among napier physiotherapy clinics in New Zealand, from 60.3% to 64.9%.

  2. In August 2026, Focus Health Physio lost estimated Share of Search among napier physiotherapy clinics in New Zealand, from 32.8% to 28.1%.

  3. Estimated monthly branded searches for Physio Direct in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

How is Physio Direct measured?

Brandwave collects information about searches that people make online using Physio Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • physio direct nz
  • physiodirect

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How the Brand Demand Index is measured

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Is Physio Direct your brand?

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