Brandwave

Phantom Billstickers vs QMS Media New Zealand:Which is more popular in New Zealand?

In September 2026, Phantom Billstickers had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Phantom Billstickers had about 510 branded searches, while QMS Media New Zealand had 0. Phantom Billstickers made up 11.6% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, Phantom Billstickers appeared in four of the five answers and QMS Media New Zealand in three. QMS Media New Zealand was mentioned before Phantom Billstickers in every answer that named either.

Among Out-of-Home advertising in New Zealand in September 2026

Who do people search for more?

Phantom Billstickers, the only one of the two with measured searches

Phantom Billstickers 510 searchesQMS Media New Zealand 0 searches

Who does AI mention more?

Phantom Billstickers, mentioned in 4 of 5 answers, QMS Media New Zealand in 3

Phantom Billstickers in 4 of 5QMS Media New Zealand in 3 of 5

Who does AI recommend more?

QMS Media New Zealand, named ahead of Phantom Billstickers in 3 of 3 answers

QMS Media New Zealand first in 3Phantom Billstickers never first

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Phantom Billstickers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. QMS Media New Zealand was listed before Phantom Billstickers in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QMS Media New Zealand1st
  2. Phantom Billstickers2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Out-of-Home advertising

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Phantom Billstickers or QMS Media New Zealand more popular in search?

This chart shows how often people search Google for Phantom Billstickers and QMS Media New Zealand by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.

Phantom Billstickers and QMS Media New Zealand among Out-of-Home advertising in New Zealand, by month

Share of searches by month for Phantom Billstickers, QMS Media New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthPhantom BillstickersQMS Media New Zealand
Nov 202514%0.27%
Dec 202515.3%0%
Jan 202614.3%0.23%
Feb 202614.6%0.29%
Mar 202617.1%0.23%
Apr 202614.1%0%
May 202610.9%0.21%
Jun 202611.6%0%
Jul 202613.6%0%
Aug 202611.4%0%
Sep 202611.6%0%
Oct 2026——

How has branded search for Phantom Billstickers and QMS Media New Zealand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

1 change

  1. Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.

How are Phantom Billstickers’ and QMS Media New Zealand’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Phantom Billstickers’ and QMS Media New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Phantom Billstickers

3 branded search terms

  • phantom billstickers
  • phantom billstickers dunedin
  • phantom posters

QMS Media New Zealand

1 branded search term

  • qms media new zealand

How the Brand Demand Index is measured

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