Payload CMS vs Storyblok:Which is more popular in New Zealand?
In October 2026, Payload CMS had more branded searches than Storyblok among headless CMS platforms in New Zealand. Payload CMS had about 170 branded searches, while Storyblok had 140. Payload CMS made up 11% of all headless CMS platform searches we track, and Storyblok accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about headless CMS platforms, Payload CMS and Storyblok each appeared in three of the five answers. Storyblok was mentioned before Payload CMS in three out of four answers that named either.
Who do people search for more?
Payload CMS, about 21% more searches than Storyblok
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Storyblok, named ahead of Payload CMS in 3 of 4 answers
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Top headless CMS platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Payload CMS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Storyblok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Storyblok was listed before Payload CMS in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sanity1st- Storyblok2nd
Strapi3rd
Contentful4th- Payload CMS5th
Prismic6th
Hygraph7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Contentful5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sanity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Strapi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Payload CMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Storyblok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prismic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hygraph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about headless CMS platforms
5 answers
Asked ChatGPT
“Which headless CMS should I use in New Zealand?”
Asked ChatGPT
“What are the best headless CMSs in New Zealand?”
Asked ChatGPT
“What's the best headless CMS in New Zealand for a content team?”
Searched Google, AI Overview
“best headless cms”
Searched Google, AI Overview
“cms for developers”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Payload CMS or Storyblok more popular in search?
This chart shows how often people search Google for Payload CMS and Storyblok by name. Each line represents a brand's share of searches for all seven headless CMS platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Payload CMS, Storyblok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Prismic | Contentful | Sanity | Payload CMS | Storyblok | Strapi | Hygraph |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 21.5% | 29.7% | 13.3% | 10.8% | 10.8% | 13.3% | 0.63% |
| Dec 2025 | 27.2% | 27.2% | 12.8% | 11.2% | 8.8% | 11.2% | 1.6% |
| Jan 2026 | 24.8% | 26.9% | 11% | 11.7% | 11.7% | 11.7% | 2.1% |
| Feb 2026 | 20% | 28.2% | 12.4% | 15.3% | 10% | 12.4% | 1.8% |
| Mar 2026 | 17.6% | 30.6% | 14.5% | 13.5% | 10.9% | 10.9% | 2.1% |
| Apr 2026 | 19.4% | 28.8% | 17.6% | 12.4% | 8.2% | 12.4% | 1.2% |
| May 2026 | 23.4% | 24.6% | 17.5% | 12.3% | 9.9% | 9.9% | 2.3% |
| Jun 2026 | 19.6% | 28.5% | 17.9% | 11.7% | 11.7% | 9.5% | 1.1% |
| Jul 2026 | 18.1% | 32.9% | 17.4% | 13.5% | 9% | 7.1% | 1.9% |
| Aug 2026 | 20.9% | 30.4% | 14.6% | 13.3% | 10.8% | 8.9% | 1.3% |
| Sep 2026 | 21.8% | 33.3% | 14.7% | 10.9% | 10.9% | 7.1% | 1.3% |
| Oct 2026 | 32.5% | 25.3% | 13.6% | 11% | 9.1% | 7.1% | 1.3% |
How has branded search for Payload CMS and Storyblok changed in New Zealand over the last 12 months?
3 findings
- Payload CMS was ahead of Storyblok in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Payload CMS’s share of searches among headless CMS platforms in New Zealand moved from 10.8% to 11%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Storyblok’s share of searches among headless CMS platforms in New Zealand moved from 10.8% to 9.1%, and its estimated monthly branded searches moved from 170 to 140.
How did search popularity change for New Zealand headless CMS platforms in October 2026?
1 change
In October 2026, Storyblok lost share of searches among headless CMS platforms in New Zealand, from 10.9% to 9.1%.
How are Payload CMS’s and Storyblok’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Payload CMS’s and Storyblok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Payload CMS
1 branded search term
- payload cms
Storyblok
1 branded search term
- storyblok
Other head-to-heads among headless CMS platforms
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