Patons vs Sirdar:Which is more popular in New Zealand?
In October 2026, Patons had more branded searches than Sirdar among knitting yarn brands in New Zealand. Patons had about 120 branded searches, while Sirdar had 90. Patons made up 57.1% of all knitting yarn brand searches we track, and Sirdar accounted for 42.9%. When we asked ChatGPT and Google AI Overviews about knitting yarn brands, Patons appeared in two of the five answers and Sirdar in one.
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Top knitting yarn brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patons was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sirdar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
See every answer about knitting yarn brands
5 answers
Asked ChatGPT
“Which knitting yarn brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best knitting yarn brands in New Zealand?”
Asked ChatGPT
“What's the best knitting yarn brand in New Zealand for a warm blanket?”
Searched Google, AI Overview
“yarn for blankets”
Searched Google, AI Overview
“best knitting yarn”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Patons or Sirdar more popular in search?
This chart shows how often people search Google for Patons and Sirdar by name. Each line represents a brand's share of searches for all two knitting yarn brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patons, Sirdar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patons | Sirdar |
|---|---|---|
| Nov 2025 | 54.5% | 45.5% |
| Dec 2025 | 55.6% | 44.4% |
| Jan 2026 | 45.5% | 54.5% |
| Feb 2026 | 61.1% | 38.9% |
| Mar 2026 | 62.5% | 37.5% |
| Apr 2026 | 61.9% | 38.1% |
| May 2026 | 54.2% | 45.8% |
| Jun 2026 | 61.5% | 38.5% |
| Jul 2026 | 66.7% | 33.3% |
| Aug 2026 | 59.3% | 40.7% |
| Sep 2026 | 63.6% | 36.4% |
| Oct 2026 | 57.1% | 42.9% |
How has branded search for Patons and Sirdar changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Sirdar took it in January 2026, Patons took it in February 2026.
- Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand moved from 54.5% to 57.1%, and its estimated monthly branded searches held steady at 120.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand moved from 45.5% to 42.9%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand knitting yarn brands in October 2026?
2 changes
In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%.
In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%.
How are Patons’ and Sirdar’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Patons’ and Sirdar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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