How popular isPatons?
In October 2026, people searched for Patons by name about 120 times in New Zealand, about the same as the previous year. These searches made up 57.1% of all New Zealand knitting yarn brand searches, placing Patons first out of two brands. When we asked both ChatGPT and Google AI Overviews about knitting yarn brands, Patons appeared in two of the five answers.
Patons is the most searched of 2 competitors.
PatonsShare of searches 57.1%Mentioned in 2 of 5 AI answers
SirdarShare of searches 42.9%Mentioned in 1 of 5 AI answers
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Top knitting yarn brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patons was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.
See every answer about knitting yarn brands
5 answers
Asked ChatGPT
“Which knitting yarn brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best knitting yarn brands in New Zealand?”
Asked ChatGPT
“What's the best knitting yarn brand in New Zealand for a warm blanket?”
Searched Google, AI Overview
“yarn for blankets”
Searched Google, AI Overview
“best knitting yarn”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Patons compared with other New Zealand knitting yarn brands?
Share of searches by month for Patons, Sirdar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patons | Sirdar |
|---|---|---|
| Nov 2025 | 54.5% | 45.5% |
| Dec 2025 | 55.6% | 44.4% |
| Jan 2026 | 45.5% | 54.5% |
| Feb 2026 | 61.1% | 38.9% |
| Mar 2026 | 62.5% | 37.5% |
| Apr 2026 | 61.9% | 38.1% |
| May 2026 | 54.2% | 45.8% |
| Jun 2026 | 61.5% | 38.5% |
| Jul 2026 | 66.7% | 33.3% |
| Aug 2026 | 59.3% | 40.7% |
| Sep 2026 | 63.6% | 36.4% |
| Oct 2026 | 57.1% | 42.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 120 | -14.3% | -6.5 points | |
| 2, held 2nd | 42.9% | 90 | +12.5% | +6.5 points |
Compare popularity between Patons and its closest rivals
Every comparison with Patons
1 comparison
How has branded search demand for Patons changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Patons in New Zealand held steady at 120.
- Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand increased from 54.5% to 57.1%.
- Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 45.5% in January 2026.
How did search popularity change for New Zealand knitting yarn brands in October 2026?
2 changes
In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%.
In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%.
How are Patons’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Patons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- patons
- patons yarn
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Is Patons your brand?
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