Knitting yarn brands in New Zealand:Which are most popular?
In October 2026, Patons was the most searched knitting yarn brand in New Zealand, accounting for 57.1% of all searches among the two brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Patons was mentioned most often, in two of the five answers.
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Top knitting yarn brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Patons was mentioned most often, in two of the five answers.
See every answer about knitting yarn brands
5 answers
Asked ChatGPT
“Which knitting yarn brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best knitting yarn brands in New Zealand?”
Asked ChatGPT
“What's the best knitting yarn brand in New Zealand for a warm blanket?”
Searched Google, AI Overview
“yarn for blankets”
Searched Google, AI Overview
“best knitting yarn”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which knitting yarn brands do people search for most?
This chart shows how often people search Google for each knitting yarn brand by name. Each line represents a brand's share of searches for all two knitting yarn brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patons, Sirdar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patons | Sirdar |
|---|---|---|
| Nov 2025 | 54.5% | 45.5% |
| Dec 2025 | 55.6% | 44.4% |
| Jan 2026 | 45.5% | 54.5% |
| Feb 2026 | 61.1% | 38.9% |
| Mar 2026 | 62.5% | 37.5% |
| Apr 2026 | 61.9% | 38.1% |
| May 2026 | 54.2% | 45.8% |
| Jun 2026 | 61.5% | 38.5% |
| Jul 2026 | 66.7% | 33.3% |
| Aug 2026 | 59.3% | 40.7% |
| Sep 2026 | 63.6% | 36.4% |
| Oct 2026 | 57.1% | 42.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 120 | -14.3% | -6.5 points | |
| 2, held 2nd | 42.9% | 90 | +12.5% | +6.5 points |
Which brand is most popular in search among knitting yarn brands in New Zealand?
2 brands
In October 2026, Patons was the most searched among knitting yarn brands in New Zealand, with an estimated 120 branded searches, 57.1% of all searches for the two tracked by the Brandwave Brand Demand Index. Sirdar is in 2nd place, 14.3 percentage points behind at 42.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Patons | 54.5% → 57.1% | 66.7%Jul 2026 | 45.5%Jan 2026 | 1st |
 Sirdar | 45.5% → 42.9% | 54.5%Jan 2026 | 33.3%Jul 2026 | 2nd |
Each finding as a sentence
- Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand increased from 54.5% to 57.1%.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand decreased from 45.5% to 42.9%.
- Across the 12 months ending October 2026, Patons’ share of searches among knitting yarn brands in New Zealand peaked at 66.7% in July 2026 and was lowest at 45.5% in January 2026.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand peaked at 54.5% in January 2026 and was lowest at 33.3% in July 2026.
How did search popularity change for New Zealand knitting yarn brands in October 2026?
2 changes
In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%.
In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%.
How are branded searches counted for knitting yarn brands?
4 search terms
Each brand's share of searches among knitting yarn brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
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