How popular isSirdar?
In October 2026, people searched for Sirdar by name about 90 times in New Zealand, a 10% decrease from the previous year. These searches made up 42.9% of all New Zealand knitting yarn brand searches, placing Sirdar second out of two brands. When we asked both ChatGPT and Google AI Overviews about knitting yarn brands, Sirdar appeared in one of the five answers.
Sirdar is the second most searched of 2 competitors.
PatonsShare of searches 57.1%Mentioned in 2 of 5 AI answers
SirdarShare of searches 42.9%Mentioned in 1 of 5 AI answers
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Top knitting yarn brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sirdar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
See every answer about knitting yarn brands
5 answers
Asked ChatGPT
“Which knitting yarn brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best knitting yarn brands in New Zealand?”
Asked ChatGPT
“What's the best knitting yarn brand in New Zealand for a warm blanket?”
Searched Google, AI Overview
“yarn for blankets”
Searched Google, AI Overview
“best knitting yarn”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Sirdar compared with other New Zealand knitting yarn brands?
Share of searches by month for Patons, Sirdar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patons | Sirdar |
|---|---|---|
| Nov 2025 | 54.5% | 45.5% |
| Dec 2025 | 55.6% | 44.4% |
| Jan 2026 | 45.5% | 54.5% |
| Feb 2026 | 61.1% | 38.9% |
| Mar 2026 | 62.5% | 37.5% |
| Apr 2026 | 61.9% | 38.1% |
| May 2026 | 54.2% | 45.8% |
| Jun 2026 | 61.5% | 38.5% |
| Jul 2026 | 66.7% | 33.3% |
| Aug 2026 | 59.3% | 40.7% |
| Sep 2026 | 63.6% | 36.4% |
| Oct 2026 | 57.1% | 42.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.1% | 120 | -14.3% | -6.5 points | |
| 2, held 2nd | 42.9% | 90 | +12.5% | +6.5 points |
Compare popularity between Sirdar and its closest rivals
Every comparison with Sirdar
1 comparison
How has branded search demand for Sirdar changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sirdar in New Zealand fell from 100 to 90.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand decreased from 45.5% to 42.9%.
- Across the 12 months ending October 2026, Sirdar’s share of searches among knitting yarn brands in New Zealand peaked at 54.5% in January 2026 and was lowest at 33.3% in July 2026.
How did search popularity change for New Zealand knitting yarn brands in October 2026?
2 changes
In October 2026, Sirdar gained share of searches among knitting yarn brands in New Zealand, from 36.4% to 42.9%.
In October 2026, Patons lost share of searches among knitting yarn brands in New Zealand, from 63.6% to 57.1%.
How are Sirdar’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sirdar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sirdar
- sirdar yarn
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