Brandwave

Parsun vs Suzuki Marine:Which is more popular in New Zealand?

In October 2026, Suzuki Marine had more branded searches than Parsun among outboard motor brands in New Zealand. Suzuki Marine had about 600 branded searches, while Parsun had 260. Suzuki Marine made up 12.5% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about outboard motor brands, Suzuki Marine appeared in four of the five answers and Parsun in one. Suzuki Marine was mentioned before Parsun in every answer.

Among outboard motor brands in New Zealand in October 2026

Who do people search for more?

Suzuki Marine, about 2 searches for every 1 for Parsun

Suzuki Marine 600 searchesParsun 260 searches

Who does AI mention more?

Suzuki Marine, mentioned in 4 of 5 answers, Parsun in 1

Suzuki Marine in 4 of 5Parsun in 1 of 5

Who does AI recommend more?

Suzuki Marine, named ahead of Parsun in every answer

Suzuki Marine first in 4Parsun never first

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Top outboard motor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suzuki Marine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parsun was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Suzuki Marine was listed before Parsun in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Outboards1st
  2. Suzuki Marine2nd
  3. Mercury Marine3rd
  4. Honda Marine4th
  5. Tohatsu5th
  6. Evinrude–
  7. Parsun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mercury Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Outboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki Marine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tohatsu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parsun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evinrude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about outboard motor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Parsun or Suzuki Marine more popular in search?

This chart shows how often people search Google for Parsun and Suzuki Marine by name. Each line represents a brand's share of searches for all seven outboard motor brands we track, month by month, from searches in New Zealand.

Parsun and Suzuki Marine among outboard motor brands in New Zealand, by month

Share of searches by month for Suzuki Marine, Parsun. The figures are in the table below the chart.

View monthly share of searches table
MonthMercury MarineYamaha OutboardsEvinrudeHonda MarineSuzuki MarineTohatsuParsun
Nov 202522.2%32.6%11.4%11.2%9.5%6.3%6.8%
Dec 202522.5%29.1%12.5%11.7%8.3%6.6%9.2%
Jan 202624.1%31.8%11.5%11.4%9.2%6.2%5.7%
Feb 202622.3%32.1%11.7%13%9.7%5.4%5.9%
Mar 202624.6%35.5%8.4%11.3%8.2%6.9%5.2%
Apr 202628.2%28.7%10.2%10%10%6.5%6.5%
May 202626.8%27.5%9.9%13.2%10.1%7.5%5.1%
Jun 202622.3%34.4%8%11.2%10.3%7.8%6%
Jul 202624.6%29.6%6.9%14.4%12.5%7.8%4.3%
Aug 202620.6%34.8%9.6%12.8%9.8%6.2%6.2%
Sep 202623.5%23.8%10.2%13.3%13.6%8.3%7.2%
Oct 202625.8%21.6%14.6%13.3%12.5%6.9%5.4%

How has branded search for Parsun and Suzuki Marine changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Parsun took it in December 2025, Suzuki Marine took it in January 2026.
  • Across the 12 months ending October 2026, Parsun’s share of searches among outboard motor brands in New Zealand moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 400 to 260.
  • Across the 12 months ending October 2026, Suzuki Marine’s share of searches among outboard motor brands in New Zealand moved from 9.5% to 12.5%, and its estimated monthly branded searches moved from 560 to 600.

How did search popularity change for New Zealand outboard motor brands in October 2026?

3 changes

  1. In October 2026, Evinrude overtook Suzuki Marine and Honda Marine to rank 3rd among outboard motor brands in New Zealand, with 14.6% of the searches.

  2. In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%.

  3. In October 2026, Suzuki Marine lost share of searches among outboard motor brands in New Zealand, from 13.6% to 12.5%.

How are Parsun’s and Suzuki Marine’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Parsun’s and Suzuki Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Parsun

7 branded search terms

  • parsun
  • parsun boat motor
  • parsun electric outboard
  • parsun engine
  • parsun outboard
  • parsun outboard engine
  • parsun outboard motors

Suzuki Marine

2 branded search terms

  • suzuki marine
  • suzuki outboard

How the Brand Demand Index is measured

Other head-to-heads among outboard motor brands

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