Outlook vs Proton Mail:Which is more popular by branded search in New Zealand?
In August 2026, Outlook had more branded searches than Proton Mail among email providers in New Zealand. Outlook was estimated to have 316K branded searches compared to Proton Mail’s 19.1K, and held a 14.6% Share of Search versus Proton Mail’s 0.88%.
Follow Outlook vs Proton Mail and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Outlook or Proton Mail?
Compare the email services New Zealanders and New Zealand businesses use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Outlook, Proton Mail. The figures are in the table below the chart.
View monthly share of search table
| Month | Gmail | Outlook | Yahoo Mail | Proton Mail | Zoho Mail |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 19.6% | 11.8% | 0.54% | 0.2% |
| Nov 2025 | 68% | 19.7% | 11.7% | 0.55% | 0.16% |
| Dec 2025 | 60% | 23.8% | 15.3% | 0.71% | 0.17% |
| Jan 2026 | 64.5% | 21.1% | 13.5% | 0.77% | 0.15% |
| Feb 2026 | 70.2% | 17% | 12% | 0.69% | 0.14% |
| Mar 2026 | 69.6% | 16.9% | 12.7% | 0.57% | 0.14% |
| Apr 2026 | 65.7% | 19.5% | 13.8% | 0.8% | 0.2% |
| May 2026 | 69.5% | 17.2% | 12.4% | 0.71% | 0.17% |
| Jun 2026 | 70.5% | 16.3% | 12.3% | 0.71% | 0.17% |
| Jul 2026 | 67.8% | 16.9% | 14.3% | 0.84% | 0.2% |
| Aug 2026 | 72% | 14.6% | 12.4% | 0.88% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Outlook and Proton Mail comparison changed over the last 12 months?
3 findings
- Outlook was ahead of Proton Mail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Outlook’s estimated Share of Search among email providers in New Zealand moved from 19.6% to 14.6%, and its estimated monthly branded searches moved from 455K to 316K.
- Across the 11 months ending August 2026, Proton Mail’s estimated Share of Search among email providers in New Zealand moved from 0.54% to 0.88%, and its estimated monthly branded searches moved from 12.6K to 19.1K.
How did search popularity change for New Zealand email providers in August 2026?
2 changes
In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.
Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Outlook’s and Proton Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Outlook
16 branded search terms
- hotmail
- hotmail c
- hotmail email
- hotmail inbox
- hotmail live outlook
- hotmail mail
- hotmail outlook com
- hotmail to outlook
- ms outlook mail
- outlook com email
- outlook com hotmail
- outlook email
- outlook mail online
- recalling an email in outlook
- sing in hotmail com
- www hotmail c
Proton Mail
14 branded search terms
- proton mail
- proton mail com
- proton mail email
- proton mail mail
- proton mail online
- proton me
- protonmail
- protonmail app
- protonmail email
- protonmail email providers
- protonmail mail
- protonmail pricing
- protonmail secure email
- www proton mail
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.