Brandwave

How popular isProton Mail in search?

In August 2026, there were an estimated 19.1K branded searches for Proton Mail in New Zealand which is up 52.5% over the last 11 months. Proton Mail holds 0.88% estimated Share of Search among New Zealand email providers and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Gmail72%
  2. Outlook14.6%
  3. Yahoo Mail12.4%
  4. Proton Mail0.88%
  5. Zoho Mail0.17%
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Which email providers compete with Proton Mail?

Proton Mail against email providers in New Zealand, by month

Share of Search by month for Gmail, Outlook, Yahoo Mail, Proton Mail. The figures are in the table below the chart.

View monthly share of search table
MonthGmailOutlookYahoo MailProton MailZoho Mail
Oct 202567.9%19.6%11.8%0.54%0.2%
Nov 202568%19.7%11.7%0.55%0.16%
Dec 202560%23.8%15.3%0.71%0.17%
Jan 202664.5%21.1%13.5%0.77%0.15%
Feb 202670.2%17%12%0.69%0.14%
Mar 202669.6%16.9%12.7%0.57%0.14%
Apr 202665.7%19.5%13.8%0.8%0.2%
May 202669.5%17.2%12.4%0.71%0.17%
Jun 202670.5%16.3%12.3%0.71%0.17%
Jul 202667.8%16.9%14.3%0.84%0.2%
Aug 202672%14.6%12.4%0.88%0.17%
Sep 2026—————

  1. 1.Gmail

    72%

    held 1st · 1.6M estimated branded searches · +22.4% vs prior month · +4.2 points

  2. 2.Outlook

    14.6%

    held 2nd · 316K estimated branded searches · -0.24% vs prior month · -2.3 points

  3. 3.Yahoo Mail

    12.4%

    held 3rd · 268K estimated branded searches · -0.21% vs prior month · -1.9 points

  4. 4.Proton Mail

    0.88%

    held 4th · 19.1K estimated branded searches · +21.9% vs prior month · 0 points

  5. 5.Zoho Mail

    0.17%

    held 5th · 3.8K estimated branded searches · -1.6% vs prior month · 0 points

Compare search popularity between Proton Mail and its closest rivals

How has branded search demand for Proton Mail changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Proton Mail in New Zealand rose from 12.6K to 19.1K.
  • Across the 11 months ending August 2026, Proton Mail’s estimated Share of Search among email providers in New Zealand held steady, from 0.54% to 0.88%.

How did search popularity change for New Zealand email providers in August 2026?

  1. In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%.

  2. In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%.

  3. In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%.

  4. Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026.

  5. Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026.

How is Proton Mail measured?

Brandwave collects information about searches that people make online using Proton Mail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • proton mail
  • proton mail com
  • proton mail email
  • proton mail mail
  • proton mail online
  • proton me
  • protonmail
  • protonmail app
  • protonmail email
  • protonmail email providers
  • protonmail mail
  • protonmail pricing
  • protonmail secure email
  • www proton mail

Do you work for Proton Mail? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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