Brandwave

Otaika Valley vs Woodland:Which is more popular in New Zealand?

In October 2026, Woodland had more branded searches than Otaika Valley among egg brands in New Zealand. Woodland had about 210 branded searches, while Otaika Valley had 140. Woodland made up 26.3% of all egg brand searches we track, and Otaika Valley accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about egg brands, Otaika Valley appeared in four of the five answers and Woodland in three. Otaika Valley was mentioned before Woodland in every answer.

Among egg brands in New Zealand in October 2026

Who do people search for more?

Woodland, about 50% more searches than Otaika Valley

Woodland 210 searchesOtaika Valley 140 searches

Who does AI mention more?

Otaika Valley, mentioned in 4 of 5 answers, Woodland in 3

Otaika Valley in 4 of 5Woodland in 3 of 5

Who does AI recommend more?

Otaika Valley, named ahead of Woodland in every answer

Otaika Valley first in 3Woodland never first

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Top egg brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Otaika Valley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Woodland was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Otaika Valley was listed before Woodland in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otaika Valley1st
  2. Woodland2nd
  3. Farmer Brown3rd
  4. Frenz3rd
  5. Zeagold–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otaika Valley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Woodland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farmer Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frenz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeagold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Otaika Valley or Woodland more popular in search?

This chart shows how often people search Google for Otaika Valley and Woodland by name. Each line represents a brand's share of searches for all five egg brands we track, month by month, from searches in New Zealand.

Otaika Valley and Woodland among egg brands in New Zealand, by month

Share of searches by month for Woodland, Otaika Valley. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmer BrownWoodlandOtaika ValleyZeagoldFrenz
Nov 202539.4%23.9%18.3%12.7%5.6%
Dec 202538.7%22.6%19.4%14.5%4.8%
Jan 202640.5%23%17.6%12.2%6.8%
Feb 202638.1%27%19%7.9%7.9%
Mar 202647.3%23%14.9%9.5%5.4%
Apr 202638%26.6%25.3%6.3%3.8%
May 202641.6%27.3%18.2%9.1%3.9%
Jun 202643.2%25.9%17.3%8.6%4.9%
Jul 202643%24.4%18.6%10.5%3.5%
Aug 202640%30%17.1%10%2.9%
Sep 202642.3%26.9%16.7%11.5%2.6%
Oct 202640%26.3%17.5%11.3%5%

How has branded search for Otaika Valley and Woodland changed in New Zealand over the last 12 months?

3 findings
  • Woodland was ahead of Otaika Valley in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Otaika Valley’s share of searches among egg brands in New Zealand moved from 18.3% to 17.5%, and its estimated monthly branded searches moved from 130 to 140.
  • Across the 12 months ending October 2026, Woodland’s share of searches among egg brands in New Zealand moved from 23.9% to 26.3%, and its estimated monthly branded searches moved from 170 to 210.

How did search popularity change for New Zealand egg brands in October 2026?

2 changes
  1. In October 2026, Otaika Valley gained share of searches among egg brands in New Zealand, from 16.7% to 17.5%.

  2. In October 2026, Woodland lost share of searches among egg brands in New Zealand, from 26.9% to 26.3%.

How are Otaika Valley’s and Woodland’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Otaika Valley’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otaika Valley

2 branded search terms

  • otaika eggs
  • otaika valley

Woodland

1 branded search term

  • woodland eggs

How the Brand Demand Index is measured

Other head-to-heads among egg brands

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