Brandwave

Otago Daily Times vs The Spinoff:Which is more popular by branded search in New Zealand?

In August 2026, Otago Daily Times had more branded searches than The Spinoff among news publishers in New Zealand. Otago Daily Times was estimated to have 291K branded searches compared to The Spinoff’s 64.6K, and held a 3.5% Share of Search versus The Spinoff’s 0.79%.

Share of Search among news publishers in New Zealand in August 2026Which is more popular in search, Otago Daily Times or The Spinoff?
Otago Daily Times3.5%291K searches
vs
The Spinoff0.79%64.6K searches
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Which is more popular in search, Otago Daily Times or The Spinoff?

Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Otago Daily Times and The Spinoff among news publishers in New Zealand, by month

Share of Search by month for Otago Daily Times, The Spinoff. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

How has the Otago Daily Times and The Spinoff comparison changed over the last 12 months?

How did search popularity change for New Zealand news publishers in August 2026?

  1. Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.

  2. Estimated monthly branded searches for Otago Daily Times in New Zealand fell 14.6% over 11 measured months, from 340K to 291K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Otago Daily Times’ and The Spinoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Otago Daily Times

14 branded search terms

  • ODT
  • odt news
  • Otago Daily Times
  • otago daily times digital edition
  • otago daily times dunedin
  • otago daily times e edition
  • otago daily times news
  • otago daily times news today
  • otago daily times queenstown
  • otago daily times quiz
  • otago daily times rugby
  • otago daily times subscription
  • otago daily times today
  • the otago daily times

The Spinoff

6 branded search terms

  • spinoff
  • spinoff news
  • spinoff nz
  • The Spinoff
  • the spinoff nz
  • thespinoff

How the Brand Demand Index is measured

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