How popular isThe Spinoff in search?
In August 2026, there were an estimated 64.6K branded searches for The Spinoff in New Zealand which is up 14.9% over the last 11 months. The Spinoff holds 0.79% estimated Share of Search among New Zealand news publishers and is ranked 7th of 11 competitors for search popularity.
Stuff51.6%
NZ Herald27.5%
RNZ8.2%1News5.8%
Otago Daily Times3.5%
The Press1.3%
The Spinoff0.79%
The Post0.45%
interest.co.nz0.39%
Newsroom0.26%- +1 more
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Which news publishers compete with The Spinoff?
Share of Search by month for Stuff, NZ Herald, RNZ, 1News, Otago Daily Times, The Spinoff. The figures are in the table below the chart.
View monthly share of search table
| Month | Stuff | NZ Herald | RNZ | 1News | Otago Daily Times | The Press | The Spinoff | The Post | interest.co.nz | Newsroom | BusinessDesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.1% | 8.5% | 5.7% | 4.3% | 1.4% | 0.71% | 0.47% | 0.5% | 0.27% | 0.06% |
| Nov 2025 | 48.6% | 29.9% | 8.1% | 6.2% | 3.9% | 1.2% | 0.7% | 0.49% | 0.53% | 0.29% | 0.07% |
| Dec 2025 | 48.7% | 30% | 8.1% | 6.2% | 3.9% | 1.2% | 0.66% | 0.42% | 0.43% | 0.22% | 0.05% |
| Jan 2026 | 51.3% | 27.1% | 8.7% | 6.8% | 3.4% | 1.1% | 0.52% | 0.38% | 0.37% | 0.26% | 0.05% |
| Feb 2026 | 51.1% | 26.7% | 8.6% | 6.6% | 4.1% | 1.3% | 0.6% | 0.43% | 0.45% | 0.23% | 0.07% |
| Mar 2026 | 51.5% | 26.7% | 8.6% | 6.6% | 3.4% | 1.1% | 0.7% | 0.41% | 0.45% | 0.31% | 0.06% |
| Apr 2026 | 51.7% | 26.7% | 8.7% | 6.7% | 3.4% | 1.1% | 0.63% | 0.38% | 0.45% | 0.21% | 0.06% |
| May 2026 | 53.3% | 24.7% | 8.9% | 6.1% | 3.8% | 1.2% | 0.79% | 0.41% | 0.43% | 0.24% | 0.06% |
| Jun 2026 | 54.8% | 24.3% | 7.9% | 6.1% | 3.8% | 1.2% | 0.69% | 0.48% | 0.42% | 0.23% | 0.06% |
| Jul 2026 | 52.8% | 26.9% | 8.2% | 5.7% | 3.6% | 1.1% | 0.6% | 0.39% | 0.42% | 0.22% | 0.07% |
| Aug 2026 | 51.6% | 27.5% | 8.2% | 5.8% | 3.5% | 1.3% | 0.79% | 0.45% | 0.39% | 0.26% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 4.2M | +0.24% | -1.1 points | |
| 2, held 2nd | 27.5% | 2.3M | +4.9% | +0.6 points | |
| 3, held 3rd | 8.2% | 674K | +2.7% | 0 points | |
| 4, held 4th | 5.8% | 480K | +4.3% | +0.1 points | |
| 5, held 5th | 3.5% | 291K | +0.58% | -0.1 points | |
| 6, held 6th | 1.3% | 109K | +19.4% | +0.2 points | |
| 7, held 7th | 0.79% | 64.6K | +33.8% | +0.2 points | |
| 8, moved from 9th to 8th | 0.45% | 37K | +17.7% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.39% | 32K | -4% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.26% | 21.6K | +22.9% | 0 points | |
| 11, held 11th | 0.07% | 5.8K | +5.4% | 0 points |
1.
Stuff51.6%
held 1st · 4.2M estimated branded searches · +0.24% vs prior month · -1.1 points
27.5%
held 2nd · 2.3M estimated branded searches · +4.9% vs prior month · +0.6 points
3.
RNZ8.2%
held 3rd · 674K estimated branded searches · +2.7% vs prior month · 0 points
4.
5.8%
held 4th · 480K estimated branded searches · +4.3% vs prior month · +0.1 points
3.5%
held 5th · 291K estimated branded searches · +0.58% vs prior month · -0.1 points
1.3%
held 6th · 109K estimated branded searches · +19.4% vs prior month · +0.2 points
0.79%
held 7th · 64.6K estimated branded searches · +33.8% vs prior month · +0.2 points
8.
The Post0.45%
moved from 9th to 8th · 37K estimated branded searches · +17.7% vs prior month · +0.1 points
0.39%
moved from 8th to 9th · 32K estimated branded searches · -4% vs prior month · 0 points
10.
Newsroom0.26%
held 10th · 21.6K estimated branded searches · +22.9% vs prior month · 0 points
11.
BusinessDesk0.07%
held 11th · 5.8K estimated branded searches · +5.4% vs prior month · 0 points
Compare search popularity between The Spinoff and its closest rivals
How has branded search demand for The Spinoff changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Spinoff in New Zealand rose from 56.2K to 64.6K.
- Across the 11 months ending August 2026, The Spinoff’s estimated Share of Search among news publishers in New Zealand held steady, from 0.71% to 0.79%.
How did search popularity change for New Zealand news publishers in August 2026?
6 changes
In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.
In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.
In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.
In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.
Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.
Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.
How is The Spinoff measured?
Brandwave collects information about searches that people make online using The Spinoff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- spinoff
- spinoff news
- spinoff nz
- The Spinoff
- the spinoff nz
- thespinoff
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Is The Spinoff your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.