Newsroom vs The Spinoff:Which is more popular by branded search in New Zealand?
In August 2026, The Spinoff had more branded searches than Newsroom among news publishers in New Zealand. The Spinoff was estimated to have 64.6K branded searches compared to Newsroom’s 21.6K, and held a 0.79% Share of Search versus Newsroom’s 0.26%.
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Which is more popular in search, Newsroom or The Spinoff?
Compare New Zealand news publishers and news sites, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Spinoff, Newsroom. The figures are in the table below the chart.
View monthly share of search table
| Month | Stuff | NZ Herald | RNZ | 1News | Otago Daily Times | The Press | The Spinoff | The Post | interest.co.nz | Newsroom | BusinessDesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 28.1% | 8.5% | 5.7% | 4.3% | 1.4% | 0.71% | 0.47% | 0.5% | 0.27% | 0.06% |
| Nov 2025 | 48.6% | 29.9% | 8.1% | 6.2% | 3.9% | 1.2% | 0.7% | 0.49% | 0.53% | 0.29% | 0.07% |
| Dec 2025 | 48.7% | 30% | 8.1% | 6.2% | 3.9% | 1.2% | 0.66% | 0.42% | 0.43% | 0.22% | 0.05% |
| Jan 2026 | 51.3% | 27.1% | 8.7% | 6.8% | 3.4% | 1.1% | 0.52% | 0.38% | 0.37% | 0.26% | 0.05% |
| Feb 2026 | 51.1% | 26.7% | 8.6% | 6.6% | 4.1% | 1.3% | 0.6% | 0.43% | 0.45% | 0.23% | 0.07% |
| Mar 2026 | 51.5% | 26.7% | 8.6% | 6.6% | 3.4% | 1.1% | 0.7% | 0.41% | 0.45% | 0.31% | 0.06% |
| Apr 2026 | 51.7% | 26.7% | 8.7% | 6.7% | 3.4% | 1.1% | 0.63% | 0.38% | 0.45% | 0.21% | 0.06% |
| May 2026 | 53.3% | 24.7% | 8.9% | 6.1% | 3.8% | 1.2% | 0.79% | 0.41% | 0.43% | 0.24% | 0.06% |
| Jun 2026 | 54.8% | 24.3% | 7.9% | 6.1% | 3.8% | 1.2% | 0.69% | 0.48% | 0.42% | 0.23% | 0.06% |
| Jul 2026 | 52.8% | 26.9% | 8.2% | 5.7% | 3.6% | 1.1% | 0.6% | 0.39% | 0.42% | 0.22% | 0.07% |
| Aug 2026 | 51.6% | 27.5% | 8.2% | 5.8% | 3.5% | 1.3% | 0.79% | 0.45% | 0.39% | 0.26% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Newsroom and The Spinoff comparison changed over the last 12 months?
3 findings
- The Spinoff was ahead of Newsroom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Newsroom’s estimated Share of Search among news publishers in New Zealand moved from 0.27% to 0.26%, and its estimated monthly branded searches moved from 21.7K to 21.6K.
- Across the 11 months ending August 2026, The Spinoff’s estimated Share of Search among news publishers in New Zealand moved from 0.71% to 0.79%, and its estimated monthly branded searches moved from 56.2K to 64.6K.
How did search popularity change for New Zealand news publishers in August 2026?
1 change
Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Newsroom’s and The Spinoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Newsroom
5 branded search terms
- Newsroom
- newsroom co nz
- newsroom crossword
- newsroom daily quiz
- newsroom quiz
The Spinoff
6 branded search terms
- spinoff
- spinoff news
- spinoff nz
- The Spinoff
- the spinoff nz
- thespinoff
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