OrthoSouth vs The Big Grin:Which is more popular by branded search in New Zealand?
In August 2026, OrthoSouth had more branded searches than The Big Grin among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to The Big Grin’s 390, and held a 23.9% Share of Search versus The Big Grin’s 7.6%.
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Which is more popular in search, OrthoSouth or The Big Grin?
Compare Christchurch orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OrthoSouth, The Big Grin. The figures are in the table below the chart.
View monthly share of search table
| Month | iOrtho (Ilam Orthodontics) | OrthoSouth | OrthodontiX | Phil Murfitt Orthodontist | Donna Batchelor Orthodontist | The Big Grin | Peak Orthodontics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.3% | 10.8% | 13.1% | 10.6% | 8.4% | 6% |
| Nov 2025 | 25.5% | 25.5% | 11.8% | 11.2% | 10.9% | 8.9% | 6.2% |
| Dec 2025 | 28% | 23.7% | 11.3% | 13.2% | 8.6% | 8.3% | 7% |
| Jan 2026 | 26.1% | 20.9% | 11.1% | 15.9% | 8.5% | 10.2% | 7.2% |
| Feb 2026 | 29.2% | 24.3% | 11.4% | 11.6% | 7.6% | 9% | 6.9% |
| Mar 2026 | 26.7% | 26.7% | 11.3% | 10.5% | 10.3% | 8.4% | 6.1% |
| Apr 2026 | 25.9% | 25.7% | 11.5% | 10.4% | 10.4% | 8% | 8% |
| May 2026 | 25.4% | 25.2% | 13% | 12.4% | 8% | 7.4% | 8.7% |
| Jun 2026 | 24.8% | 25.1% | 13.3% | 12.3% | 8% | 9% | 7.4% |
| Jul 2026 | 31.6% | 21.9% | 10.9% | 12.1% | 8% | 8% | 7.6% |
| Aug 2026 | 30.2% | 23.9% | 12.7% | 11.8% | 7.6% | 7.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the OrthoSouth and The Big Grin comparison changed over the last 12 months?
3 findings
- OrthoSouth was ahead of The Big Grin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 11 months ending August 2026, The Big Grin’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 8.4% to 7.6%, and its estimated monthly branded searches moved from 380 to 390.
How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026?
1 change
In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%.
How each brand is measured
Brandwave collects information about searches that people make online using OrthoSouth’s and The Big Grin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OrthoSouth
3 branded search terms
- ortho south
- orthosouth
- orthosouth christchurch
The Big Grin
4 branded search terms
- the big grin
- the big grin christchurch
- the big grin orthodontics
- thebiggrin
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