OrthoSouth vs Phil Murfitt Orthodontist:Which is more popular by branded search in New Zealand?
In August 2026, OrthoSouth had more branded searches than Phil Murfitt Orthodontist among christchurch orthodontic clinics in New Zealand. OrthoSouth was estimated to have 1.2K branded searches compared to Phil Murfitt Orthodontist’s 600, and held a 23.9% Share of Search versus Phil Murfitt Orthodontist’s 11.8%.
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Which is more popular in search, OrthoSouth or Phil Murfitt Orthodontist?
Compare Christchurch orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OrthoSouth, Phil Murfitt Orthodontist. The figures are in the table below the chart.
View monthly share of search table
| Month | iOrtho (Ilam Orthodontics) | OrthoSouth | OrthodontiX | Phil Murfitt Orthodontist | Donna Batchelor Orthodontist | The Big Grin | Peak Orthodontics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.3% | 10.8% | 13.1% | 10.6% | 8.4% | 6% |
| Nov 2025 | 25.5% | 25.5% | 11.8% | 11.2% | 10.9% | 8.9% | 6.2% |
| Dec 2025 | 28% | 23.7% | 11.3% | 13.2% | 8.6% | 8.3% | 7% |
| Jan 2026 | 26.1% | 20.9% | 11.1% | 15.9% | 8.5% | 10.2% | 7.2% |
| Feb 2026 | 29.2% | 24.3% | 11.4% | 11.6% | 7.6% | 9% | 6.9% |
| Mar 2026 | 26.7% | 26.7% | 11.3% | 10.5% | 10.3% | 8.4% | 6.1% |
| Apr 2026 | 25.9% | 25.7% | 11.5% | 10.4% | 10.4% | 8% | 8% |
| May 2026 | 25.4% | 25.2% | 13% | 12.4% | 8% | 7.4% | 8.7% |
| Jun 2026 | 24.8% | 25.1% | 13.3% | 12.3% | 8% | 9% | 7.4% |
| Jul 2026 | 31.6% | 21.9% | 10.9% | 12.1% | 8% | 8% | 7.6% |
| Aug 2026 | 30.2% | 23.9% | 12.7% | 11.8% | 7.6% | 7.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the OrthoSouth and Phil Murfitt Orthodontist comparison changed over the last 12 months?
3 findings
- OrthoSouth was ahead of Phil Murfitt Orthodontist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Phil Murfitt Orthodontist’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 13.1% to 11.8%, and its estimated monthly branded searches moved from 590 to 600.
How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026?
3 changes
In August 2026, OrthodontiX overtook Phil Murfitt Orthodontist to rank 3rd among christchurch orthodontic clinics in New Zealand, at 12.7%.
In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%.
Phil Murfitt Orthodontist’s estimated Share of Search among christchurch orthodontic clinics in New Zealand has lost ground for 3 months in a row, from 12.4% to 11.8% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OrthoSouth’s and Phil Murfitt Orthodontist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OrthoSouth
3 branded search terms
- ortho south
- orthosouth
- orthosouth christchurch
Phil Murfitt Orthodontist
2 branded search terms
- phil murfitt orthodontist
- phil murfitt orthodontist christchurch
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.