iOrtho (Ilam Orthodontics) vs OrthoSouth:Which is more popular by branded search in New Zealand?
In August 2026, iOrtho (Ilam Orthodontics) had more branded searches than OrthoSouth among christchurch orthodontic clinics in New Zealand. iOrtho (Ilam Orthodontics) was estimated to have 1.5K branded searches compared to OrthoSouth’s 1.2K, and held a 30.2% Share of Search versus OrthoSouth’s 23.9%.
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Which is more popular in search, iOrtho (Ilam Orthodontics) or OrthoSouth?
Compare Christchurch orthodontic clinics using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iOrtho (Ilam Orthodontics), OrthoSouth. The figures are in the table below the chart.
View monthly share of search table
| Month | iOrtho (Ilam Orthodontics) | OrthoSouth | OrthodontiX | Phil Murfitt Orthodontist | Donna Batchelor Orthodontist | The Big Grin | Peak Orthodontics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.3% | 10.8% | 13.1% | 10.6% | 8.4% | 6% |
| Nov 2025 | 25.5% | 25.5% | 11.8% | 11.2% | 10.9% | 8.9% | 6.2% |
| Dec 2025 | 28% | 23.7% | 11.3% | 13.2% | 8.6% | 8.3% | 7% |
| Jan 2026 | 26.1% | 20.9% | 11.1% | 15.9% | 8.5% | 10.2% | 7.2% |
| Feb 2026 | 29.2% | 24.3% | 11.4% | 11.6% | 7.6% | 9% | 6.9% |
| Mar 2026 | 26.7% | 26.7% | 11.3% | 10.5% | 10.3% | 8.4% | 6.1% |
| Apr 2026 | 25.9% | 25.7% | 11.5% | 10.4% | 10.4% | 8% | 8% |
| May 2026 | 25.4% | 25.2% | 13% | 12.4% | 8% | 7.4% | 8.7% |
| Jun 2026 | 24.8% | 25.1% | 13.3% | 12.3% | 8% | 9% | 7.4% |
| Jul 2026 | 31.6% | 21.9% | 10.9% | 12.1% | 8% | 8% | 7.6% |
| Aug 2026 | 30.2% | 23.9% | 12.7% | 11.8% | 7.6% | 7.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the iOrtho (Ilam Orthodontics) and OrthoSouth comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: OrthoSouth took it in June 2026, iOrtho (Ilam Orthodontics) took it in July 2026.
- Across the 11 months ending August 2026, iOrtho (Ilam Orthodontics)’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 26.8% to 30.2%, and its estimated monthly branded searches moved from 1.2K to 1.5K.
- Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026?
2 changes
In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%.
In August 2026, iOrtho (Ilam Orthodontics) lost estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 31.6% to 30.2%.
How each brand is measured
Brandwave collects information about searches that people make online using iOrtho (Ilam Orthodontics)’s and OrthoSouth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iOrtho (Ilam Orthodontics)
4 branded search terms
- i ortho
- ilam orthodontics
- ilam orthodontics christchurch
- iortho
OrthoSouth
3 branded search terms
- ortho south
- orthosouth
- orthosouth christchurch
Put your own brand in this comparison
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