How popular isThe Big Grin in search?
In August 2026, there were an estimated 390 branded searches for The Big Grin in New Zealand which held steady over the last 11 months. The Big Grin holds 7.6% estimated Share of Search among New Zealand christchurch orthodontic clinics and is ranked 6th of 7 competitors for search popularity.
iOrtho (Ilam Orthodontics)30.2%
OrthoSouth23.9%
OrthodontiX12.7%
Phil Murfitt Orthodontist11.8%- Donna Batchelor Orthodontist7.6%
The Big Grin7.6%
Peak Orthodontics6.1%
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Which christchurch orthodontic clinics compete with The Big Grin?
Share of Search by month for iOrtho (Ilam Orthodontics), OrthoSouth, OrthodontiX, Phil Murfitt Orthodontist, Donna Batchelor Orthodontist, The Big Grin, Peak Orthodontics. The figures are in the table below the chart.
View monthly share of search table
| Month | iOrtho (Ilam Orthodontics) | OrthoSouth | OrthodontiX | Phil Murfitt Orthodontist | Donna Batchelor Orthodontist | The Big Grin | Peak Orthodontics |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 24.3% | 10.8% | 13.1% | 10.6% | 8.4% | 6% |
| Nov 2025 | 25.5% | 25.5% | 11.8% | 11.2% | 10.9% | 8.9% | 6.2% |
| Dec 2025 | 28% | 23.7% | 11.3% | 13.2% | 8.6% | 8.3% | 7% |
| Jan 2026 | 26.1% | 20.9% | 11.1% | 15.9% | 8.5% | 10.2% | 7.2% |
| Feb 2026 | 29.2% | 24.3% | 11.4% | 11.6% | 7.6% | 9% | 6.9% |
| Mar 2026 | 26.7% | 26.7% | 11.3% | 10.5% | 10.3% | 8.4% | 6.1% |
| Apr 2026 | 25.9% | 25.7% | 11.5% | 10.4% | 10.4% | 8% | 8% |
| May 2026 | 25.4% | 25.2% | 13% | 12.4% | 8% | 7.4% | 8.7% |
| Jun 2026 | 24.8% | 25.1% | 13.3% | 12.3% | 8% | 9% | 7.4% |
| Jul 2026 | 31.6% | 21.9% | 10.9% | 12.1% | 8% | 8% | 7.6% |
| Aug 2026 | 30.2% | 23.9% | 12.7% | 11.8% | 7.6% | 7.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.2% | 1.5K | 0% | -1.4 points | |
| 2, held 2nd | 23.9% | 1.2K | +14% | +2 points | |
| 3, moved from 4th to 3rd | 12.7% | 650 | +22.6% | +1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.8% | 600 | +1.7% | -0.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.6% | 390 | 0% | -0.3 points | |
| 6, held 6th | 7.6% | 390 | 0% | -0.3 points | |
| 7, held 7th | 6.1% | 310 | -16.2% | -1.5 points |
30.2%
held 1st · 1.5K estimated branded searches · 0% vs prior month · -1.4 points
23.9%
held 2nd · 1.2K estimated branded searches · +14% vs prior month · +2 points
12.7%
moved from 4th to 3rd · 650 estimated branded searches · +22.6% vs prior month · +1.9 points
11.8%
moved from 3rd to 4th · 600 estimated branded searches · +1.7% vs prior month · -0.3 points
held 5th · 390 estimated branded searches · 0% vs prior month · -0.3 points
7.6%
held 6th · 390 estimated branded searches · 0% vs prior month · -0.3 points
6.1%
held 7th · 310 estimated branded searches · -16.2% vs prior month · -1.5 points
Compare search popularity between The Big Grin and its closest rivals
- The Big Grin vs OrthoSouth: compare search popularity
- The Big Grin vs OrthodontiX: compare search popularity
- The Big Grin vs Phil Murfitt Orthodontist: compare search popularity
- The Big Grin vs Donna Batchelor Orthodontist: compare search popularity
- The Big Grin vs Peak Orthodontics: compare search popularity
- Compare The Big Grin with any brand
How has branded search demand for The Big Grin changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Big Grin in New Zealand held steady, from 380 to 390.
- Across the 11 months ending August 2026, The Big Grin’s estimated Share of Search among christchurch orthodontic clinics in New Zealand decreased from 8.4% to 7.6%.
- Across the 11 months ending August 2026, The Big Grin’s estimated Share of Search among christchurch orthodontic clinics in New Zealand peaked at 10.2% in January 2026 and was lowest at 7.4% in May 2026.
How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026?
6 changes
In August 2026, OrthodontiX overtook Phil Murfitt Orthodontist to rank 3rd among christchurch orthodontic clinics in New Zealand, at 12.7%.
In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%.
In August 2026, Peak Orthodontics lost estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 7.6% to 6.1%.
In August 2026, iOrtho (Ilam Orthodontics) lost estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 31.6% to 30.2%.
Phil Murfitt Orthodontist’s estimated Share of Search among christchurch orthodontic clinics in New Zealand has lost ground for 3 months in a row, from 12.4% to 11.8% in August 2026.
Estimated monthly branded searches for Donna Batchelor Orthodontist in New Zealand fell 18.8% over 11 measured months, from 480 to 390 in August 2026.
How is The Big Grin measured?
Brandwave collects information about searches that people make online using The Big Grin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- the big grin
- the big grin christchurch
- the big grin orthodontics
- thebiggrin
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Is The Big Grin your brand?
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