Brandwave

Opportunity Party vs Vision New Zealand:Which is more popular in New Zealand?

In October 2026, Opportunity Party had more branded searches than Vision New Zealand among political parties in New Zealand. Opportunity Party had about 130,000 branded searches, while Vision New Zealand had 320. Opportunity Party made up 34.5% of all political party searches we track, and Vision New Zealand accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about political parties, Opportunity Party and Vision New Zealand each appeared in two of the five answers. Opportunity Party was mentioned before Vision New Zealand in two out of three answers that named either.

Among political parties in New Zealand in October 2026

Who do people search for more?

Opportunity Party, about 405 searches for every 1 for Vision New Zealand

Opportunity Party 130K searchesVision New Zealand 320 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Opportunity Party in 2 of 5Vision New Zealand in 2 of 5

Who does AI recommend more?

Opportunity Party, named ahead of Vision New Zealand in 2 of 3 answers

Opportunity Party first in 2Vision New Zealand first in 1

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Opportunity Party was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vision New Zealand was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Opportunity Party was listed before Vision New Zealand in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. +4 more
  10. Opportunity Party13th
  11. +1 more
  12. Vision New Zealand15th
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vision New Zealand2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+6 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Opportunity Party or Vision New Zealand more popular in search?

This chart shows how often people search Google for Opportunity Party and Vision New Zealand by name. Each line represents a brand's share of searches for all 17 political party brands we track, month by month, from searches in New Zealand.

Opportunity Party and Vision New Zealand among political parties in New Zealand, by month

Share of searches by month for Opportunity Party, Vision New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyGreen PartyNew Zealand FirstNational PartyLabour PartyACT New ZealandTe Pāti MāoriConservative Party NZAlliance PartyNew Zealand LoyalWomen's Rights PartyThe Cannabis PartyNZ Outdoors & Freedom PartyTe Tai Tokerau PartyAnimal Justice PartyVision New Zealand
Nov 202520.7%7.8%6%10%8.8%2.7%43.2%0.23%——0.23%0.15%0.1%—0.1%0%
Dec 202511.3%14.3%9.8%13.6%11.7%5.1%32.9%0.47%——0.37%0.14%0.14%—0.09%0.05%
Jan 202615.4%14.9%13.9%17%15.8%4.7%16.9%0.5%——0.29%0.29%0.17%—0.21%0%
Feb 202619.5%15.3%13.2%14.3%13.4%5.9%16.6%0.59%——0.29%0.39%0.23%—0.29%0.03%
Mar 202627.1%14.3%13.7%16.8%13.9%4.8%8%0.41%——0.25%0.39%0.23%—0.11%0.02%
Apr 202630.6%12.3%16.7%18.6%10.7%4.6%5.3%0.39%——0.17%0.24%0.24%—0.15%0.02%
May 202633.5%13.2%13.6%12.1%11.5%5.5%8.2%0.69%——0.24%0.4%0.32%—0.66%0.02%
Jun 202657.2%10.4%8.2%7.6%8.1%3.5%3.7%0.51%——0.17%0.22%0.21%—0.15%0.01%
Jul 202645.9%11.9%15.6%8.4%7%6.3%3.7%0.5%——0.18%0.23%0.11%—0.21%0.01%
Aug 202650.4%8.4%8.8%14.5%6.7%4.6%4.5%0.43%0.34%0.14%0.15%0.25%0.1%0.22%0.15%<0.01%
Sep 202630%15.5%17.2%11.3%10.2%7.3%5.7%0.53%0.49%0.19%0.21%0.36%0.2%0.49%0.22%0.02%
Oct 202634.5%14.4%12.3%10.7%9.8%7.6%5%1%0.77%0.77%0.77%0.59%0.58%0.51%0.35%0.09%

How has branded search for Opportunity Party and Vision New Zealand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in October 2026?

1 change

  1. In October 2026, Opportunity Party gained share of searches among political parties in New Zealand, from 30% to 34.5%.

How are Opportunity Party’s and Vision New Zealand’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Opportunity Party’s and Vision New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opportunity Party

9 branded search terms

  • opportunities party nz
  • opportunity party
  • opportunity party candidates
  • opportunity party manifesto
  • opportunity party nz
  • opportunity party policies
  • the opportunities party
  • the opportunity party
  • top party

Vision New Zealand

1 branded search term

  • vision new zealand party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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