Brandwave

Opportunity Party vs Te Tai Tokerau Party:Which is more popular in New Zealand?

In October 2026, Opportunity Party had more branded searches than Te Tai Tokerau Party among political parties in New Zealand. Opportunity Party had about 130,000 branded searches, while Te Tai Tokerau Party had 1,900. Opportunity Party made up 34.5% of all political party searches we track, and Te Tai Tokerau Party accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about political parties, Opportunity Party and Te Tai Tokerau Party each appeared in two of the five answers. Opportunity Party was mentioned before Te Tai Tokerau Party in two out of three answers that named either.

Among political parties in New Zealand in October 2026

Who do people search for more?

Opportunity Party, about 68 searches for every 1 for Te Tai Tokerau Party

Opportunity Party 130K searchesTe Tai Tokerau Party 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Opportunity Party in 2 of 5Te Tai Tokerau Party in 2 of 5

Who does AI recommend more?

Opportunity Party, named ahead of Te Tai Tokerau Party in 2 of 3 answers

Opportunity Party first in 2Te Tai Tokerau Party first in 1

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Opportunity Party was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Te Tai Tokerau Party was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Opportunity Party was listed before Te Tai Tokerau Party in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. +4 more
  10. Opportunity Party13th
  11. Te Tai Tokerau Party14th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Tai Tokerau Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Opportunity Party or Te Tai Tokerau Party more popular in search?

This chart shows how often people search Google for Opportunity Party and Te Tai Tokerau Party by name. Each line represents a brand's share of searches for all 17 political party brands we track, month by month, from searches in New Zealand.

Opportunity Party and Te Tai Tokerau Party among political parties in New Zealand, by month

Share of searches by month for Opportunity Party, Te Tai Tokerau Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyGreen PartyNew Zealand FirstNational PartyLabour PartyACT New ZealandTe Pāti MāoriConservative Party NZAlliance PartyNew Zealand LoyalWomen's Rights PartyThe Cannabis PartyNZ Outdoors & Freedom PartyTe Tai Tokerau PartyAnimal Justice Party
Nov 202520.7%7.8%6%10%8.8%2.7%43.2%0.23%——0.23%0.15%0.1%—0.1%
Dec 202511.3%14.3%9.8%13.6%11.7%5.1%32.9%0.47%——0.37%0.14%0.14%—0.09%
Jan 202615.4%14.9%13.9%17%15.8%4.7%16.9%0.5%——0.29%0.29%0.17%—0.21%
Feb 202619.5%15.3%13.2%14.3%13.4%5.9%16.6%0.59%——0.29%0.39%0.23%—0.29%
Mar 202627.1%14.3%13.7%16.8%13.9%4.8%8%0.41%——0.25%0.39%0.23%—0.11%
Apr 202630.6%12.3%16.7%18.6%10.7%4.6%5.3%0.39%——0.17%0.24%0.24%—0.15%
May 202633.5%13.2%13.6%12.1%11.5%5.5%8.2%0.69%——0.24%0.4%0.32%—0.66%
Jun 202657.2%10.4%8.2%7.6%8.1%3.5%3.7%0.51%——0.17%0.22%0.21%—0.15%
Jul 202645.9%11.9%15.6%8.4%7%6.3%3.7%0.5%——0.18%0.23%0.11%—0.21%
Aug 202650.4%8.4%8.8%14.5%6.7%4.6%4.5%0.43%0.34%0.14%0.15%0.25%0.1%0.22%0.15%
Sep 202630%15.5%17.2%11.3%10.2%7.3%5.7%0.53%0.49%0.19%0.21%0.36%0.2%0.49%0.22%
Oct 202634.5%14.4%12.3%10.7%9.8%7.6%5%1%0.77%0.77%0.77%0.59%0.58%0.51%0.35%

How has branded search for Opportunity Party and Te Tai Tokerau Party changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in October 2026?

4 changes

  1. In October 2026, New Zealand Loyal overtook Te Tai Tokerau Party and 4 others to rank 10th among political parties in New Zealand, with 0.77% of the searches.

  2. In October 2026, Women's Rights Party overtook Te Tai Tokerau Party and 2 others to rank 11th among political parties in New Zealand, with 0.77% of the searches.

  3. In October 2026, Opportunity Party gained share of searches among political parties in New Zealand, from 30% to 34.5%.

  4. Estimated monthly branded searches for Te Tai Tokerau Party in New Zealand rose 387.2% over 3 measured months, from 390 to 1.9K in October 2026.

How are Opportunity Party’s and Te Tai Tokerau Party’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Opportunity Party’s and Te Tai Tokerau Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opportunity Party

9 branded search terms

  • opportunities party nz
  • opportunity party
  • opportunity party candidates
  • opportunity party manifesto
  • opportunity party nz
  • opportunity party policies
  • the opportunities party
  • the opportunity party
  • top party

Te Tai Tokerau Party

1 branded search term

  • te tai tokerau party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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