Brandwave

O’Neill Devereux vs Rochelle Crossman Family Law:Which is more popular in New Zealand?

In October 2026, O’Neill Devereux had more branded searches than Rochelle Crossman Family Law among Dunedin law firms in New Zealand. O’Neill Devereux had about 260 branded searches, while Rochelle Crossman Family Law had 70. O’Neill Devereux made up 12.1% of all Dunedin law firm searches we track, and Rochelle Crossman Family Law accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Rochelle Crossman Family Law appeared in all three answers and O’Neill Devereux in none.

Among Dunedin law firms in New Zealand in October 2026

Who do people search for more?

O’Neill Devereux, about 4 searches for every 1 for Rochelle Crossman Family Law

O’Neill Devereux 260 searchesRochelle Crossman Family Law 70 searches

Who does AI mention more?

Rochelle Crossman Family Law, mentioned in every answer we collected

Rochelle Crossman Family Law in 3 of 3O’Neill Devereux in 0 of 3

Who does AI recommend more?

Rochelle Crossman Family Law, the only one of the two named

Rochelle Crossman Family Law first in 3O’Neill Devereux never named

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rochelle Crossman Family Law appeared in all three answers. O’Neill Devereux did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. O’Neill Devereux–
  8. Webb Farry–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is O’Neill Devereux or Rochelle Crossman Family Law more popular in search?

This chart shows how often people search Google for O’Neill Devereux and Rochelle Crossman Family Law by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

O’Neill Devereux and Rochelle Crossman Family Law among Dunedin law firms in New Zealand, by month

Share of searches by month for O’Neill Devereux, Rochelle Crossman Family Law. The figures are in the table below the chart.

View monthly share of searches table
MonthDownie Stewart LawyersAnderson LloydWilkinson RodgersO’Neill DevereuxWebb FarryWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Nov 202516.6%20.3%11.6%13.3%16.2%10.8%5%1.7%1.7%1.7%1.2%
Dec 202513.6%20.9%12%13.6%16.8%8.9%6.3%2.6%2.1%2.1%1%
Jan 202618.4%16.8%14.7%13.7%13.7%11.1%4.2%2.1%2.6%2.1%0.53%
Feb 202616.7%24.5%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202613.9%32.6%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202617.5%22%14.8%14.3%11.7%9.4%2.7%2.2%2.2%2.7%0.45%
May 202619.8%22.9%13%9.9%14.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202624%15.5%13.2%12.4%18.6%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202624.1%15%12.4%12%17.5%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202618.5%19.3%15.7%13%12.6%10.2%3.9%1.6%2%2.4%0.79%
Sep 202618.8%20.5%13.8%10.9%13.4%10.9%5%2.1%2.1%1.7%0.84%
Oct 202623.4%18.7%13.1%12.1%12.1%7.9%3.7%3.3%3.3%1.4%0.93%

How has branded search for O’Neill Devereux and Rochelle Crossman Family Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in October 2026?

2 changes
  1. In October 2026, O’Neill Devereux overtook Webb Farry to rank 4th among Dunedin law firms in New Zealand, with 12.1% of the searches.

  2. In October 2026, Rochelle Crossman Family Law gained share of searches among Dunedin law firms in New Zealand, from 2.1% to 3.3%.

How are O’Neill Devereux’s and Rochelle Crossman Family Law’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using O’Neill Devereux’s and Rochelle Crossman Family Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

O’Neill Devereux

6 branded search terms

  • o neill devereux
  • o'neill devereux
  • o’neill devereux
  • o’neill devereux lawyer
  • o’neill devereux solicitors
  • oneill devereux

Rochelle Crossman Family Law

1 branded search term

  • rochelle crossman

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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