Brandwave

One NZ vs Warehouse Mobile:Which is more popular by branded search in New Zealand?

In August 2026, One NZ had more branded searches than Warehouse Mobile among mobile and broadband providers in New Zealand. One NZ was estimated to have 156K branded searches compared to Warehouse Mobile’s 5.6K, and held a 28.9% Share of Search versus Warehouse Mobile’s 1%.

Share of Search among mobile and broadband providers in New Zealand in August 2026Which is more popular in search, One NZ or Warehouse Mobile?
One NZ28.9%156K searches
vs
Warehouse Mobile1%5.6K searches
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Which is more popular in search, One NZ or Warehouse Mobile?

Consumer mobile and home broadband brands. Spark and Skinny belong to the same company and are compared as separate brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

One NZ and Warehouse Mobile among mobile and broadband providers in New Zealand, by month

Share of Search by month for One NZ, Warehouse Mobile. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZContact EnergySparkMercury2degreesSkinnyKogan MobileZeronetWarehouse Mobile
Oct 202526.9%14.8%17.8%12.2%15.4%7.4%3%0.71%1.7%
Nov 202530.1%11.4%16.5%11.3%13.9%8%6.8%0.69%1.4%
Dec 202529%13.2%16.2%10.7%14%8.6%5.9%0.84%1.6%
Jan 202628.9%16%16.6%10.9%14%7.8%3.3%0.95%1.5%
Feb 202628.9%15.8%16.3%11.2%14.1%7.8%3%0.97%1.9%
Mar 202627.6%15.1%18.3%10.4%14.2%8.3%3.7%0.89%1.5%
Apr 202629%15.9%16.1%13.1%12.9%7.7%2.9%0.94%1.3%
May 202628.6%15.9%17.1%13.1%12.8%7.9%2.6%0.74%1.3%
Jun 202626.7%17.9%16.8%12.3%14%7.4%2.7%1%1%
Jul 202625.3%19.6%15.3%13.8%13.1%7.5%3.2%1%1.1%
Aug 202628.9%18.5%15%12.9%12.4%7.1%3.1%1.1%1%
Sep 2026—————————

How has the One NZ and Warehouse Mobile comparison changed over the last 12 months?

How did search popularity change for New Zealand mobile and broadband providers in August 2026?

  1. In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%.

  2. In August 2026, Warehouse Mobile fell from 8th to 9th among mobile and broadband providers in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using One NZ’s and Warehouse Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One NZ

22 branded search terms

  • one new zealand
  • one new zealand broadband
  • one new zealand broadband plans
  • one new zealand internet
  • one new zealand mobile plans
  • one new zealand phone plans
  • one nz
  • one nz 5g broadband
  • one nz broadband
  • one nz broadband plans
  • one nz fibre
  • one nz fibre broadband
  • one nz internet
  • one nz internet plans
  • one nz mobile
  • one nz mobile plans
  • one nz pay monthly
  • one nz phone plans
  • one nz prepaid
  • one nz prepay
  • one nz rural broadband
  • one nz wireless broadband

Warehouse Mobile

8 branded search terms

  • warehouse mobile
  • warehouse mobile near me
  • warehouse mobile nz
  • warehouse mobile phones
  • warehouse mobile plan
  • warehousemobile
  • warehousemobile co nz
  • warehousemobile nz

How the Brand Demand Index is measured

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