Brandwave

Omron vs Tanita:Which is more popular?

In September 2026, Omron had more branded searches than Tanita among bathroom scale brands in New Zealand. Omron had about 590 branded searches, while Tanita had 50. Omron made up 30.9% of all bathroom scale brand searches we track, and Tanita accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about bathroom scale brands, Tanita appeared in two of the five answers and Omron in none.

Among bathroom scale brands in New Zealand in September 2026

Who do people search for more?

Omron, about 12 searches for every 1 for Tanita

Omron 590 searchesTanita 50 searches

Who does AI mention more?

Tanita, mentioned in 2 of 5 answers, Omron in 0

Tanita in 2 of 5Omron in 0 of 5

Who does AI recommend more?

Tanita, the only one of the two named

Tanita first in 2Omron never named

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Top bathroom scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tanita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Omron did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Renpho1st
  2. Withings2nd
  3. Beurer3rd
  4. Tanita4th
  5. Salter5th
  6. Omron–
  7. Etekcity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Withings4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beurer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom scale brands

5 answers
  • Asked ChatGPT

    “Which bathroom scale brand should I buy in New Zealand?”

    1. 1Renpho
    2. 2Tanita
    3. 3Beurer
  • Asked ChatGPT

    “What are the best bathroom scale brands in New Zealand?”

    1. 1Withings
    2. 2Tanita
    3. 3Beurer
    4. 4Renpho
  • Asked ChatGPT

    “What's the best bathroom scale brand in New Zealand for weight tracking?”

    1. 1Renpho
    2. 2Withings
  • Searched Google, AI Overview

    “bathroom scales nz”

    1. 1Salter
    2. 2Beurer
    3. 3Withings
  • Searched Google, AI Overview

    “digital bathroom scale”

    1. 1Withings

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Omron or Tanita more popular in search?

This chart shows how often people search Google for Omron and Tanita by name. Each line represents a brand's share of searches for all seven bathroom scale brands we track, month by month, from searches in New Zealand.

Omron and Tanita among bathroom scale brands in New Zealand, by month

Share of searches by month for Omron, Tanita. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronSalterWithingsBeurerRenphoTanitaEtekcity
Oct 202531.7%25.3%21%11.3%5.9%3.8%1.1%
Nov 202526.8%23.5%26.8%13.4%6.1%2.8%0.56%
Dec 202524.2%23.7%24.2%14.1%10.6%1.5%1.5%
Jan 202626.9%24.2%26.9%11%7.8%1.8%1.4%
Feb 202628.4%24.9%23.1%13.6%6.5%2.4%1.2%
Mar 202631.1%22.6%25.3%12.6%4.7%2.1%1.6%
Apr 202631.2%27.5%20.6%12.2%5.8%1.6%1.1%
May 202630.9%24.6%20.4%12.6%8.9%1.6%1%
Jun 202636.2%26.1%19.6%9.5%5.5%2%1%
Jul 202634.3%25.2%18.6%13.3%6.7%1.4%0.48%
Aug 202634%24.5%18.4%14.2%6.6%1.9%0.47%
Sep 202630.9%24.6%20.4%13.1%7.3%2.6%1%

How has the Omron and Tanita comparison changed over the last 12 months?

3 findings
  • Omron was ahead of Tanita in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Omron’s share of searches among bathroom scale brands in New Zealand moved from 31.7% to 30.9%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand moved from 3.8% to 2.6%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand bathroom scale brands in September 2026?

2 changes
  1. In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%.

  2. In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Omron’s and Tanita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Omron

1 branded search term

  • omron

Tanita

1 branded search term

  • tanita

How the Brand Demand Index is measured

Other head-to-heads among bathroom scale brands

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