Salter vs Withings:Which is more popular?
In September 2026, Salter had more branded searches than Withings among bathroom scale brands in New Zealand. Salter had about 470 branded searches, while Withings had 390. Salter made up 24.6% of all bathroom scale brand searches we track, and Withings accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about bathroom scale brands, Withings appeared in four of the five answers and Salter in one. Withings was mentioned before Salter in two out of three answers that named either.
Who do people search for more?
Salter, about 21% more searches than Withings
Who does AI mention more?
Withings, mentioned in 4 of 5 answers, Salter in 1
Who does AI recommend more?
Withings, named ahead of Salter in 2 of 3 answers
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Top bathroom scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Withings was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Salter was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Withings was listed before Salter in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Withings4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Beurer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salter1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Omron0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Etekcity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom scale brands
5 answers
Asked ChatGPT
“Which bathroom scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bathroom scale brands in New Zealand?”
Asked ChatGPT
“What's the best bathroom scale brand in New Zealand for weight tracking?”
Searched Google, AI Overview
“bathroom scales nz”
Searched Google, AI Overview
“digital bathroom scale”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Salter or Withings more popular in search?
This chart shows how often people search Google for Salter and Withings by name. Each line represents a brand's share of searches for all seven bathroom scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Salter, Withings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Omron | Salter | Withings | Beurer | Renpho | Tanita | Etekcity |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.3% | 21% | 11.3% | 5.9% | 3.8% | 1.1% |
| Nov 2025 | 26.8% | 23.5% | 26.8% | 13.4% | 6.1% | 2.8% | 0.56% |
| Dec 2025 | 24.2% | 23.7% | 24.2% | 14.1% | 10.6% | 1.5% | 1.5% |
| Jan 2026 | 26.9% | 24.2% | 26.9% | 11% | 7.8% | 1.8% | 1.4% |
| Feb 2026 | 28.4% | 24.9% | 23.1% | 13.6% | 6.5% | 2.4% | 1.2% |
| Mar 2026 | 31.1% | 22.6% | 25.3% | 12.6% | 4.7% | 2.1% | 1.6% |
| Apr 2026 | 31.2% | 27.5% | 20.6% | 12.2% | 5.8% | 1.6% | 1.1% |
| May 2026 | 30.9% | 24.6% | 20.4% | 12.6% | 8.9% | 1.6% | 1% |
| Jun 2026 | 36.2% | 26.1% | 19.6% | 9.5% | 5.5% | 2% | 1% |
| Jul 2026 | 34.3% | 25.2% | 18.6% | 13.3% | 6.7% | 1.4% | 0.48% |
| Aug 2026 | 34% | 24.5% | 18.4% | 14.2% | 6.6% | 1.9% | 0.47% |
| Sep 2026 | 30.9% | 24.6% | 20.4% | 13.1% | 7.3% | 2.6% | 1% |
How has the Salter and Withings comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Withings took it in November 2025, Salter took it in February 2026, Withings took it in March 2026, Salter took it in April 2026.
- Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand moved from 25.3% to 24.6%, and its estimated monthly branded searches held steady at 470.
- Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand moved from 21% to 20.4%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand bathroom scale brands in September 2026?
1 change
In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Salter’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bathroom scale brands
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