Brandwave

Olivado vs Village Press:Which is more popular?

In September 2026, Village Press had more branded searches than Olivado among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Olivado had 20. Village Press made up 19.1% of all olive oil brand searches we track, and Olivado accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about olive oil brands, Village Press appeared in four of the five answers and Olivado in one. Village Press was mentioned before Olivado in every answer.

Among olive oil brands in New Zealand in September 2026

Who do people search for more?

Village Press, about 5 searches for every 1 for Olivado

Village Press 90 searchesOlivado 20 searches

Who does AI mention more?

Village Press, mentioned in 4 of 5 answers, Olivado in 1

Village Press in 4 of 5Olivado in 1 of 5

Who does AI recommend more?

Village Press, named ahead of Olivado in every answer

Village Press first in 4Olivado never first

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Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Olivado was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Village Press was listed before Olivado in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Village Press1st
  2. Kakariki Olives2nd
  3. Olivado3rd
  4. Loopline–
  5. Cobram Estate–
  6. Bertolli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olive oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Olivado or Village Press more popular in search?

This chart shows how often people search Google for Olivado and Village Press by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.

Olivado and Village Press among olive oil brands in New Zealand, by month

Share of searches by month for Village Press, Olivado. The figures are in the table below the chart.

View monthly share of searches table
MonthKakariki OlivesVillage PressLooplineCobram EstateBertolliOlivado
Oct 202529.6%16.7%22.2%7.4%3.7%20.4%
Nov 202525%29.2%33.3%4.2%2.1%6.3%
Dec 202534%20.8%30.2%7.5%1.9%5.7%
Jan 202639.7%12.1%24.1%8.6%6.9%8.6%
Feb 202637.8%13.5%21.6%10.8%8.1%8.1%
Mar 202635%17.5%22.5%10%2.5%12.5%
Apr 202637.2%16.3%27.9%7%2.3%9.3%
May 202623.4%11.7%14.9%5.3%41.5%3.2%
Jun 202627.7%19.1%21.3%10.6%14.9%6.4%
Jul 202626.8%26.8%24.4%12.2%7.3%2.4%
Aug 202627.3%25%25%11.4%4.5%6.8%
Sep 202640.4%19.1%17%10.6%8.5%4.3%

How has the Olivado and Village Press comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Village Press took it in November 2025.
  • Across the 12 months ending September 2026, Olivado’s share of searches among olive oil brands in New Zealand moved from 20.4% to 4.3%, and its estimated monthly branded searches moved from 110 to 20.
  • Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand olive oil brands in September 2026?

3 changes
  1. In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.

  2. In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.

  3. In September 2026, Olivado lost share of searches among olive oil brands in New Zealand, from 6.8% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olivado’s and Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olivado

1 branded search term

  • olivado

Village Press

1 branded search term

  • village press

How the Brand Demand Index is measured

Other head-to-heads among olive oil brands

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