Brandwave

OCS vs Spotless:Which is more popular in New Zealand?

In October 2026, Spotless had more branded searches than OCS among facilities management companies in New Zealand. Spotless had about 260 branded searches, while OCS had 10. Spotless made up 3.8% of all facilities management company searches we track, and OCS accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about facilities management companies, OCS appeared in three of the five answers and Spotless in one. OCS was mentioned before Spotless in every answer.

Among facilities management companies in New Zealand in October 2026

Who do people search for more?

Spotless, about 26 searches for every 1 for OCS

Spotless 260 searchesOCS 10 searches

Who does AI mention more?

OCS, mentioned in 3 of 5 answers, Spotless in 1

OCS in 3 of 5Spotless in 1 of 5

Who does AI recommend more?

OCS, named ahead of Spotless in every answer

OCS first in 2Spotless never first

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Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OCS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spotless was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OCS was listed before Spotless in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OCS1st
  2. Downer2nd
  3. BGIS3rd
  4. Access4th
  5. NPM Management5th
  6. ISS6th
  7. Spotless7th
  8. Colliers–
  9. Cushman & Wakefield–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Downer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BGIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NPM Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colliers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ISS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cushman & Wakefield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facilities management companies

5 answers
  • Asked ChatGPT

    “Which facilities management company should I hire in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
  • Asked ChatGPT

    “What are the best facilities management companies in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
    6. 6ISS
    7. 7Spotless
  • Asked ChatGPT

    “What's the best facilities management company in New Zealand for building upkeep?”

    1. 1Access
  • Searched Google, AI Overview

    “facilities management nz”

    1. 1Colliers
  • Searched Google, AI Overview

    “best facilities management company”

    1. 1OCS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OCS or Spotless more popular in search?

This chart shows how often people search Google for OCS and Spotless by name. Each line represents a brand's share of searches for all nine facilities management companies we track, month by month, from searches in New Zealand.

OCS and Spotless among facilities management companies in New Zealand, by month

Share of searches by month for Spotless, OCS. The figures are in the table below the chart.

View monthly share of searches table
MonthDownerColliersBGISCushman & WakefieldAccessISSSpotlessNPM ManagementOCS
Nov 202543.4%26%10.9%8.9%4%2.6%4%0.12%0.12%
Dec 202537.3%28.6%11.7%11.7%2.8%3.4%4.2%0.16%0.16%
Jan 202642.6%23.8%13.3%9.6%2.8%3.5%4.3%0.13%0%
Feb 202634.8%30.7%10.6%10.6%3.8%4.7%4.7%0.12%0.12%
Mar 202641.5%27.4%9.1%10.4%3.3%4%4%0.1%0.1%
Apr 202638.8%27.6%9.6%11.8%3.5%4.3%4.3%0.13%0%
May 202639.8%26.1%10.9%10.9%4%3.2%4.8%0.12%0.12%
Jun 202636.6%29.6%11.4%10.1%5.5%3%3.7%0.11%0.11%
Jul 202639.6%21.8%12.4%12.4%4.8%4%4.8%0.12%0.12%
Aug 202635.1%23.3%14.3%9.7%4.3%3.5%9.7%0.11%0.11%
Sep 202635.7%25.4%16%8.9%5.9%3.2%4.8%0.12%0%
Oct 202637.8%25.6%12.8%10.5%4.7%4.7%3.8%0.15%0.15%

How has branded search for OCS and Spotless changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand facilities management companies in October 2026?

2 changes
  1. In October 2026, ISS overtook Spotless to rank 6th among facilities management companies in New Zealand, with 4.7% of the searches.

  2. In October 2026, Spotless lost share of searches among facilities management companies in New Zealand, from 4.8% to 3.8%.

How are OCS’s and Spotless’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OCS’s and Spotless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OCS

1 branded search term

  • ocs facilities

Spotless

1 branded search term

  • spotless

How the Brand Demand Index is measured

Other head-to-heads among facilities management companies

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