Brandwave

How popular isSpotless?

In September 2026, people searched for Spotless by name about 390 times in New Zealand, a 21.9% increase from the previous year. These searches made up 5% of all New Zealand facilities management company searches, placing Spotless fifth out of nine companies. When we asked both ChatGPT and Google AI Overviews about facilities management companies, Spotless appeared in one of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Spotless is the fifth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. DownerShare of searches 37%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. ColliersShare of searches 26.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. BGISShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. AccessShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SpotlessShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotless was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spotless is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OCS1st
  2. Downer2nd
  3. BGIS3rd
  4. Access4th
  5. NPM Management5th
  6. ISS6th
  7. Spotless7th
  8. Colliers–
  9. Cushman & Wakefield–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Downer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BGIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NPM Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colliers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cushman & Wakefield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facilities management companies

5 answers

  • Asked ChatGPT

    “Which facilities management company should I hire in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management

  • Asked ChatGPT

    “What are the best facilities management companies in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
    6. 6ISS
    7. 7Spotless

  • Asked ChatGPT

    “What's the best facilities management company in New Zealand for building upkeep?”

    1. 1Access

  • Searched Google, AI Overview

    “facilities management nz”

    1. 1Colliers

  • Searched Google, AI Overview

    “best facilities management company”

    1. 1OCS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which facilities management companies compete with Spotless?

Spotless against facilities management companies in New Zealand, by month

Share of searches by month for Downer, Colliers, BGIS, Access, Spotless, OCS, ISS. The figures are in the table below the chart.

View monthly share of searches table
MonthDownerColliersBGISAccessSpotlessOCSISSCushman & WakefieldNPM Management
Oct 202539%31.6%12.2%3.9%3.9%4%3.2%2.1%0.12%
Nov 202544.6%26.8%11.2%4.1%4.1%5.1%2.7%1.4%0.13%
Dec 202539.7%30.4%12.4%2.9%4.5%4.7%3.6%1.6%0.17%
Jan 202644.3%24.8%13.9%2.9%4.4%4.4%3.6%1.5%0.14%
Feb 202636.9%32.6%11.2%4.1%5%3.4%5%1.8%0.13%
Mar 202643.5%28.7%9.6%3.5%4.2%4.3%4.2%1.8%0.11%
Apr 202640.9%29.1%10.2%3.7%4.5%5.5%4.5%1.6%0.14%
May 202641.7%27.4%11.5%4.2%5.1%5.2%3.4%1.4%0.13%
Jun 202638.2%30.9%11.9%5.7%3.8%4.8%3.1%1.3%0.12%
Jul 202639.7%24.1%13.7%5.3%5.3%5.5%4.4%1.9%0.14%
Aug 202636.8%24%14.9%4.5%10.1%4.6%3.7%1.3%0.11%
Sep 202637%26.3%16.6%6.1%5%4.1%3.3%1.4%0.13%

  1. 1.Downer

    37%

    Held 1st. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.3 points.

  2. 2.Colliers

    26.3%

    Held 2nd. 2.1K estimated branded searches, -1.4% vs prior month. Share +2.3 points.

  3. 3.BGIS

    16.6%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Access

    6.1%

    Moved from 6th to 4th. 480 estimated branded searches, +23.1% vs prior month. Share +1.6 points.

  5. 5.Spotless

    5%

    Moved from 4th to 5th. 390 estimated branded searches, -55.7% vs prior month. Share -5.1 points.

  6. 6.OCS

    4.1%

    Moved from 5th to 6th. 320 estimated branded searches, -20% vs prior month. Share -0.5 points.

  7. 7.ISS

    3.3%

    Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  8. 8.Cushman & Wakefield

    1.4%

    Held 8th. 110 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.NPM Management

    0.13%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Spotless and its closest rivals

Every comparison with Spotless

7 comparisons

How has branded search demand for Spotless changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spotless in New Zealand rose from 320 to 390.
  • Across the 12 months ending September 2026, Spotless’ share of searches among facilities management companies in New Zealand increased from 3.9% to 5%.
  • Across the 12 months ending September 2026, Spotless’ share of searches among facilities management companies in New Zealand peaked at 10.1% in August 2026 and was lowest at 3.8% in June 2026.
  • Across the 12 months ending September 2026, Spotless rose from 6th to 5th among facilities management companies in New Zealand.

How did search popularity change for New Zealand facilities management companies in September 2026?

6 changes

  1. In September 2026, Access overtook Spotless and OCS to rank 4th among facilities management companies in New Zealand, with 6.1% of the searches.

  2. In September 2026, Colliers gained share of searches among facilities management companies in New Zealand, from 24% to 26.3%.

  3. In September 2026, BGIS gained share of searches among facilities management companies in New Zealand, from 14.9% to 16.6%.

  4. In September 2026, Spotless lost share of searches among facilities management companies in New Zealand, from 10.1% to 5%.

  5. In September 2026, OCS lost share of searches among facilities management companies in New Zealand, from 4.6% to 4.1%.

  6. Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are Spotless’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spotless’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spotless

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How the Brand Demand Index is measured

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