Brandwave

Cushman & Wakefield vs Spotless:Which is more popular?

In September 2026, Spotless had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. Spotless had about 390 branded searches, while Cushman & Wakefield had 110. Spotless made up 5% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about facilities management companies, Spotless appeared in one of the five answers and Cushman & Wakefield in none.

Among facilities management companies in New Zealand in September 2026

Who do people search for more?

Spotless, about 4 searches for every 1 for Cushman & Wakefield

Spotless 390 searchesCushman & Wakefield 110 searches

Who does AI mention more?

Spotless, mentioned in 1 of 5 answers, Cushman & Wakefield in 0

Spotless in 1 of 5Cushman & Wakefield in 0 of 5

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Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotless was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cushman & Wakefield did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OCS1st
  2. Downer2nd
  3. BGIS3rd
  4. Access4th
  5. NPM Management5th
  6. ISS6th
  7. Spotless7th
  8. Colliers–
  9. Cushman & Wakefield–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Downer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BGIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NPM Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colliers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cushman & Wakefield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facilities management companies

5 answers

  • Asked ChatGPT

    “Which facilities management company should I hire in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management

  • Asked ChatGPT

    “What are the best facilities management companies in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
    6. 6ISS
    7. 7Spotless

  • Asked ChatGPT

    “What's the best facilities management company in New Zealand for building upkeep?”

    1. 1Access

  • Searched Google, AI Overview

    “facilities management nz”

    1. 1Colliers

  • Searched Google, AI Overview

    “best facilities management company”

    1. 1OCS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cushman & Wakefield or Spotless more popular in search?

This chart shows how often people search Google for Cushman & Wakefield and Spotless by name. Each line represents a brand's share of searches for all nine facilities management companies we track, month by month, from searches in New Zealand.

Cushman & Wakefield and Spotless among facilities management companies in New Zealand, by month

Share of searches by month for Spotless, Cushman & Wakefield. The figures are in the table below the chart.

View monthly share of searches table
MonthDownerColliersBGISAccessSpotlessOCSISSCushman & WakefieldNPM Management
Oct 202539%31.6%12.2%3.9%3.9%4%3.2%2.1%0.12%
Nov 202544.6%26.8%11.2%4.1%4.1%5.1%2.7%1.4%0.13%
Dec 202539.7%30.4%12.4%2.9%4.5%4.7%3.6%1.6%0.17%
Jan 202644.3%24.8%13.9%2.9%4.4%4.4%3.6%1.5%0.14%
Feb 202636.9%32.6%11.2%4.1%5%3.4%5%1.8%0.13%
Mar 202643.5%28.7%9.6%3.5%4.2%4.3%4.2%1.8%0.11%
Apr 202640.9%29.1%10.2%3.7%4.5%5.5%4.5%1.6%0.14%
May 202641.7%27.4%11.5%4.2%5.1%5.2%3.4%1.4%0.13%
Jun 202638.2%30.9%11.9%5.7%3.8%4.8%3.1%1.3%0.12%
Jul 202639.7%24.1%13.7%5.3%5.3%5.5%4.4%1.9%0.14%
Aug 202636.8%24%14.9%4.5%10.1%4.6%3.7%1.3%0.11%
Sep 202637%26.3%16.6%6.1%5%4.1%3.3%1.4%0.13%

How has the Cushman & Wakefield and Spotless comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand facilities management companies in September 2026?

3 changes

  1. In September 2026, Access overtook Spotless and OCS to rank 4th among facilities management companies in New Zealand, with 6.1% of the searches.

  2. In September 2026, Spotless lost share of searches among facilities management companies in New Zealand, from 10.1% to 5%.

  3. Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cushman & Wakefield’s and Spotless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cushman & Wakefield

1 branded search term

  • cushman wakefield

Spotless

1 branded search term

  • spotless

How the Brand Demand Index is measured

Other head-to-heads among facilities management companies

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