Brandwave

Colliers vs Cushman & Wakefield:Which is more popular in New Zealand?

In October 2026, Colliers had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. Colliers had about 1,760 branded searches, while Cushman & Wakefield had 720. Colliers made up 25.6% of all facilities management company searches we track, and Cushman & Wakefield accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about facilities management companies, Colliers appeared in one of the five answers and Cushman & Wakefield in none.

Among facilities management companies in New Zealand in October 2026

Who do people search for more?

Colliers, about 2 searches for every 1 for Cushman & Wakefield

Colliers 1.8K searchesCushman & Wakefield 720 searches

Who does AI mention more?

Colliers, mentioned in 1 of 5 answers, Cushman & Wakefield in 0

Colliers in 1 of 5Cushman & Wakefield in 0 of 5

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Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colliers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cushman & Wakefield did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OCS1st
  2. Downer2nd
  3. BGIS3rd
  4. Access4th
  5. NPM Management5th
  6. ISS6th
  7. Spotless7th
  8. Colliers–
  9. Cushman & Wakefield–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Downer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BGIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NPM Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colliers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ISS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spotless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cushman & Wakefield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facilities management companies

5 answers

  • Asked ChatGPT

    “Which facilities management company should I hire in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management

  • Asked ChatGPT

    “What are the best facilities management companies in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
    6. 6ISS
    7. 7Spotless

  • Asked ChatGPT

    “What's the best facilities management company in New Zealand for building upkeep?”

    1. 1Access

  • Searched Google, AI Overview

    “facilities management nz”

    1. 1Colliers

  • Searched Google, AI Overview

    “best facilities management company”

    1. 1OCS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colliers or Cushman & Wakefield more popular in search?

This chart shows how often people search Google for Colliers and Cushman & Wakefield by name. Each line represents a brand's share of searches for all nine facilities management companies we track, month by month, from searches in New Zealand.

Colliers and Cushman & Wakefield among facilities management companies in New Zealand, by month

Share of searches by month for Colliers, Cushman & Wakefield. The figures are in the table below the chart.

View monthly share of searches table
MonthDownerColliersBGISCushman & WakefieldAccessISSSpotlessNPM ManagementOCS
Nov 202543.4%26%10.9%8.9%4%2.6%4%0.12%0.12%
Dec 202537.3%28.6%11.7%11.7%2.8%3.4%4.2%0.16%0.16%
Jan 202642.6%23.8%13.3%9.6%2.8%3.5%4.3%0.13%0%
Feb 202634.8%30.7%10.6%10.6%3.8%4.7%4.7%0.12%0.12%
Mar 202641.5%27.4%9.1%10.4%3.3%4%4%0.1%0.1%
Apr 202638.8%27.6%9.6%11.8%3.5%4.3%4.3%0.13%0%
May 202639.8%26.1%10.9%10.9%4%3.2%4.8%0.12%0.12%
Jun 202636.6%29.6%11.4%10.1%5.5%3%3.7%0.11%0.11%
Jul 202639.6%21.8%12.4%12.4%4.8%4%4.8%0.12%0.12%
Aug 202635.1%23.3%14.3%9.7%4.3%3.5%9.7%0.11%0.11%
Sep 202635.7%25.4%16%8.9%5.9%3.2%4.8%0.12%0%
Oct 202637.8%25.6%12.8%10.5%4.7%4.7%3.8%0.15%0.15%

How has branded search for Colliers and Cushman & Wakefield changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand facilities management companies in October 2026?

2 changes

  1. In October 2026, Cushman & Wakefield gained share of searches among facilities management companies in New Zealand, from 8.9% to 10.5%.

  2. Colliers’ share of searches among facilities management companies in New Zealand has gained ground for 3 months in a row, from 21.8% to 25.6% in October 2026.

How are Colliers’ and Cushman & Wakefield’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Colliers’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colliers

3 branded search terms

  • colliers
  • colliers intl
  • john colliers

Cushman & Wakefield

1 branded search term

  • cushman wakefield

How the Brand Demand Index is measured

Other head-to-heads among facilities management companies

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