NZ Breakers vs Wellington Phoenix:Which is more popular by branded search in New Zealand?
In August 2026, Wellington Phoenix had more branded searches than NZ Breakers among professional sports teams in New Zealand. Wellington Phoenix was estimated to have 13.4K branded searches compared to NZ Breakers’ 5.5K, and held an 8.3% Share of Search versus NZ Breakers’ 3.4%.
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Which is more popular in search, NZ Breakers or Wellington Phoenix?
Compare the professional league, football and basketball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wellington Phoenix, NZ Breakers. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ Warriors | Auckland FC | Wellington Phoenix | NZ Breakers |
|---|---|---|---|---|
| Oct 2025 | 7.1% | 53.4% | 27.8% | 11.8% |
| Nov 2025 | 5.4% | 56.5% | 32.2% | 5.9% |
| Dec 2025 | 4% | 52.3% | 35.9% | 7.8% |
| Jan 2026 | 4.6% | 48.2% | 38.3% | 8.9% |
| Feb 2026 | 10.2% | 49.3% | 34.1% | 6.4% |
| Mar 2026 | 31.3% | 46.8% | 20.6% | 1.2% |
| Apr 2026 | 28.1% | 49.5% | 21.4% | 1% |
| May 2026 | 18.4% | 70.9% | 9.9% | 0.85% |
| Jun 2026 | 71.7% | 17.2% | 8% | 3.1% |
| Jul 2026 | 55.1% | 34.2% | 8.1% | 2.6% |
| Aug 2026 | 70.8% | 17.6% | 8.3% | 3.4% |
| Sep 2026 | — | — | — | — |
How has the NZ Breakers and Wellington Phoenix comparison changed over the last 12 months?
3 findings
- Wellington Phoenix was ahead of NZ Breakers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand moved from 11.8% to 3.4%, and its estimated monthly branded searches moved from 21.2K to 5.5K.
- Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand moved from 27.8% to 8.3%, and its estimated monthly branded searches moved from 50.1K to 13.4K.
How did search popularity change for New Zealand professional sports teams in August 2026?
2 changes
In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%.
Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NZ Breakers’ and Wellington Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Breakers
11 branded search terms
- breakers basketball
- nbl nz breakers
- new zealand breakers basketball
- nz breakers
- nz breakers fixtures
- nz breakers game
- nz breakers near me
- nz breakers team
- nz breakers tickets
- nzbreakers
- nzbreakers tickets
Wellington Phoenix
21 branded search terms
- melbourne city v wellington phoenix
- melbourne victory wellington phoenix
- newcastle jets v wellington phoenix
- wellington phoenix
- wellington phoenix fc
- wellington phoenix fixtures
- wellington phoenix football
- wellington phoenix game
- wellington phoenix jersey
- wellington phoenix melbourne city
- wellington phoenix men
- wellington phoenix near me
- wellington phoenix new zealand
- wellington phoenix nz
- wellington phoenix scarf
- wellington phoenix shop
- wellington phoenix stadium
- wellington phoenix team
- wellington phoenix ticket
- wellington phoenix women
- wellingtonphoenix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.