Brandwave

How popular isWellington Phoenix in search?

In August 2026, there were an estimated 13.4K branded searches for Wellington Phoenix in New Zealand which is down 73.2% over the last 11 months. Wellington Phoenix holds 8.3% estimated Share of Search among New Zealand professional sports teams and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. One NZ Warriors70.8%
  2. Auckland FC17.6%
  3. Wellington Phoenix8.3%
  4. NZ Breakers3.4%
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Which professional sports teams compete with Wellington Phoenix?

Wellington Phoenix against professional sports teams in New Zealand, by month

Share of Search by month for One NZ Warriors, Auckland FC, Wellington Phoenix, NZ Breakers. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZ WarriorsAuckland FCWellington PhoenixNZ Breakers
Oct 20257.1%53.4%27.8%11.8%
Nov 20255.4%56.5%32.2%5.9%
Dec 20254%52.3%35.9%7.8%
Jan 20264.6%48.2%38.3%8.9%
Feb 202610.2%49.3%34.1%6.4%
Mar 202631.3%46.8%20.6%1.2%
Apr 202628.1%49.5%21.4%1%
May 202618.4%70.9%9.9%0.85%
Jun 202671.7%17.2%8%3.1%
Jul 202655.1%34.2%8.1%2.6%
Aug 202670.8%17.6%8.3%3.4%
Sep 2026————

  1. 1.One NZ Warriors

    70.8%

    held 1st · 115K estimated branded searches · +47.9% vs prior month · +15.6 points

  2. 2.Auckland FC

    17.6%

    held 2nd · 28.5K estimated branded searches · -40.8% vs prior month · -16.6 points

  3. 3.Wellington Phoenix

    8.3%

    held 3rd · 13.4K estimated branded searches · +18% vs prior month · +0.2 points

  4. 4.NZ Breakers

    3.4%

    held 4th · 5.5K estimated branded searches · +50.8% vs prior month · +0.8 points

Compare search popularity between Wellington Phoenix and its closest rivals

How has branded search demand for Wellington Phoenix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Phoenix in New Zealand fell from 50.1K to 13.4K.
  • Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand decreased from 27.8% to 8.3%.
  • Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand peaked at 38.3% in January 2026 and was lowest at 8% in June 2026.
  • Across the 11 months ending August 2026, Wellington Phoenix fell from 2nd to 3rd among professional sports teams in New Zealand.

How did search popularity change for New Zealand professional sports teams in August 2026?

  1. In August 2026, One NZ Warriors gained estimated Share of Search among professional sports teams in New Zealand, from 55.1% to 70.8%.

  2. In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%.

  3. In August 2026, Auckland FC lost estimated Share of Search among professional sports teams in New Zealand, from 34.2% to 17.6%.

  4. Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026.

How is Wellington Phoenix measured?

Brandwave collects information about searches that people make online using Wellington Phoenix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • melbourne city v wellington phoenix
  • melbourne victory wellington phoenix
  • newcastle jets v wellington phoenix
  • wellington phoenix
  • wellington phoenix fc
  • wellington phoenix fixtures
  • wellington phoenix football
  • wellington phoenix game
  • wellington phoenix jersey
  • wellington phoenix melbourne city
  • wellington phoenix men
  • wellington phoenix near me
  • wellington phoenix new zealand
  • wellington phoenix nz
  • wellington phoenix scarf
  • wellington phoenix shop
  • wellington phoenix stadium
  • wellington phoenix team
  • wellington phoenix ticket
  • wellington phoenix women
  • wellingtonphoenix

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How the Brand Demand Index is measured

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