Brandwave

Professional sports teams in New Zealand:Which brands are most popular in search?

In August 2026, One NZ Warriors was the most searched among professional sports teams in New Zealand, with an estimated 115K branded searches and 70.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. One NZ Warriors70.8%
  2. Auckland FC17.6%
  3. Wellington Phoenix8.3%
  4. NZ Breakers3.4%

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Share of SearchLeaderboard

Compare the professional league, football and basketball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among professional sports teams in New Zealand, by month

Share of Search by month for One NZ Warriors, Auckland FC, Wellington Phoenix, NZ Breakers. The figures are in the table below the chart.

View monthly share of search table
MonthOne NZ WarriorsAuckland FCWellington PhoenixNZ Breakers
Oct 20257.1%53.4%27.8%11.8%
Nov 20255.4%56.5%32.2%5.9%
Dec 20254%52.3%35.9%7.8%
Jan 20264.6%48.2%38.3%8.9%
Feb 202610.2%49.3%34.1%6.4%
Mar 202631.3%46.8%20.6%1.2%
Apr 202628.1%49.5%21.4%1%
May 202618.4%70.9%9.9%0.85%
Jun 202671.7%17.2%8%3.1%
Jul 202655.1%34.2%8.1%2.6%
Aug 202670.8%17.6%8.3%3.4%
Sep 2026————

This month’s ranking, August 2026

  1. 1.One NZ Warriors

    70.8%

    held 1st · 115K estimated branded searches · +47.9% vs prior month · +15.6 points

  2. 2.Auckland FC

    17.6%

    held 2nd · 28.5K estimated branded searches · -40.8% vs prior month · -16.6 points

  3. 3.Wellington Phoenix

    8.3%

    held 3rd · 13.4K estimated branded searches · +18% vs prior month · +0.2 points

  4. 4.NZ Breakers

    3.4%

    held 4th · 5.5K estimated branded searches · +50.8% vs prior month · +0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among professional sports teams in New Zealand?

In August 2026, One NZ Warriors was the most searched among professional sports teams in New Zealand, with an estimated 115K branded searches and 70.8% estimated Share of Search within this set. Auckland FC is in 2nd place, 53.2 percentage points behind at 17.6% Share of Search.

New Zealand professional sports teams, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
One NZ Warriors7.1% → 70.8%71.7%Jun 20264%Dec 20254th → 1st
Auckland FC53.4% → 17.6%70.9%May 202617.2%Jun 20261st → 2nd
Wellington Phoenix27.8% → 8.3%38.3%Jan 20268%Jun 20262nd → 3rd
NZ Breakers11.8% → 3.4%11.8%Oct 20250.85%May 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, One NZ Warriors’ estimated Share of Search among professional sports teams in New Zealand increased from 7.1% to 70.8%.
  • Across the 11 months ending August 2026, Auckland FC’s estimated Share of Search among professional sports teams in New Zealand decreased from 53.4% to 17.6%.
  • Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand decreased from 27.8% to 8.3%.
  • Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand decreased from 11.8% to 3.4%.
  • Across the 11 months ending August 2026, One NZ Warriors’ estimated Share of Search among professional sports teams in New Zealand peaked at 71.7% in June 2026 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Auckland FC’s estimated Share of Search among professional sports teams in New Zealand peaked at 70.9% in May 2026 and was lowest at 17.2% in June 2026.
  • Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand peaked at 38.3% in January 2026 and was lowest at 8% in June 2026.
  • Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand peaked at 11.8% in October 2025 and was lowest at 0.85% in May 2026.
  • Across the 11 months ending August 2026, One NZ Warriors rose from 4th to 1st among professional sports teams in New Zealand.
  • Across the 11 months ending August 2026, Auckland FC fell from 1st to 2nd among professional sports teams in New Zealand.
  • Across the 11 months ending August 2026, Wellington Phoenix fell from 2nd to 3rd among professional sports teams in New Zealand.
  • Across the 11 months ending August 2026, NZ Breakers fell from 3rd to 4th among professional sports teams in New Zealand.

How did search popularity change for New Zealand professional sports teams in August 2026?

  1. In August 2026, One NZ Warriors gained estimated Share of Search among professional sports teams in New Zealand, from 55.1% to 70.8%.

  2. In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%.

  3. In August 2026, Auckland FC lost estimated Share of Search among professional sports teams in New Zealand, from 34.2% to 17.6%.

  4. Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026.

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