NZ Breakers vs One NZ Warriors:Which is more popular by branded search in New Zealand?
In August 2026, One NZ Warriors had more branded searches than NZ Breakers among professional sports teams in New Zealand. One NZ Warriors was estimated to have 115K branded searches compared to NZ Breakers’ 5.5K, and held a 70.8% Share of Search versus NZ Breakers’ 3.4%.
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Which is more popular in search, NZ Breakers or One NZ Warriors?
Compare the professional league, football and basketball teams New Zealand fans follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for One NZ Warriors, NZ Breakers. The figures are in the table below the chart.
View monthly share of search table
| Month | One NZ Warriors | Auckland FC | Wellington Phoenix | NZ Breakers |
|---|---|---|---|---|
| Oct 2025 | 7.1% | 53.4% | 27.8% | 11.8% |
| Nov 2025 | 5.4% | 56.5% | 32.2% | 5.9% |
| Dec 2025 | 4% | 52.3% | 35.9% | 7.8% |
| Jan 2026 | 4.6% | 48.2% | 38.3% | 8.9% |
| Feb 2026 | 10.2% | 49.3% | 34.1% | 6.4% |
| Mar 2026 | 31.3% | 46.8% | 20.6% | 1.2% |
| Apr 2026 | 28.1% | 49.5% | 21.4% | 1% |
| May 2026 | 18.4% | 70.9% | 9.9% | 0.85% |
| Jun 2026 | 71.7% | 17.2% | 8% | 3.1% |
| Jul 2026 | 55.1% | 34.2% | 8.1% | 2.6% |
| Aug 2026 | 70.8% | 17.6% | 8.3% | 3.4% |
| Sep 2026 | — | — | — | — |
How has the NZ Breakers and One NZ Warriors comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: One NZ Warriors took it in February 2026.
- Across the 11 months ending August 2026, NZ Breakers’ estimated Share of Search among professional sports teams in New Zealand moved from 11.8% to 3.4%, and its estimated monthly branded searches moved from 21.2K to 5.5K.
- Across the 11 months ending August 2026, One NZ Warriors’ estimated Share of Search among professional sports teams in New Zealand moved from 7.1% to 70.8%, and its estimated monthly branded searches moved from 12.8K to 115K.
How did search popularity change for New Zealand professional sports teams in August 2026?
2 changes
In August 2026, One NZ Warriors gained estimated Share of Search among professional sports teams in New Zealand, from 55.1% to 70.8%.
In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using NZ Breakers’ and One NZ Warriors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZ Breakers
11 branded search terms
- breakers basketball
- nbl nz breakers
- new zealand breakers basketball
- nz breakers
- nz breakers fixtures
- nz breakers game
- nz breakers near me
- nz breakers team
- nz breakers tickets
- nzbreakers
- nzbreakers tickets
One NZ Warriors
6 branded search terms
- nz warriors
- one nz warriors
- one nz warriors game
- one nz warriors team
- one nz warriors tickets
- warriors kiwi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.