Brandwave

NuPhy vs Royal Kludge:Which is more popular?

In September 2026, NuPhy had more branded searches than Royal Kludge among mechanical keyboard brands in New Zealand. NuPhy had about 320 branded searches, while Royal Kludge had 110. NuPhy made up 7.4% of all mechanical keyboard brand searches we track, and Royal Kludge accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about mechanical keyboard brands, neither NuPhy nor Royal Kludge appeared in any of the four answers.

Among mechanical keyboard brands in New Zealand in September 2026

Who do people search for more?

NuPhy, about 3 searches for every 1 for Royal Kludge

NuPhy 320 searchesRoyal Kludge 110 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

NuPhy in 0 of 4Royal Kludge in 0 of 4

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Top mechanical keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither NuPhy nor Royal Kludge showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Keychron1st
  2. Logitech2nd
  3. Wooting3rd
  4. Ducky4th
  5. Akko5th
  6. EPOMAKER–
  7. NuPhy–
  8. Royal Kludge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wooting4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Keychron3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ducky2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Akko1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EPOMAKER0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NuPhy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Royal Kludge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about mechanical keyboard brands

4 answers

  • Asked ChatGPT

    “Which mechanical keyboard brand should I buy in New Zealand?”

    1. 1Keychron
    2. 2Logitech
    3. 3Ducky
    4. 4Wooting

  • Asked ChatGPT

    “What are the best mechanical keyboard brands in New Zealand?”

    1. 1Keychron
    2. 2Logitech
    3. 3Ducky
    4. 4Wooting
    5. 5Akko

  • Asked ChatGPT

    “What's the best mechanical keyboard brand in New Zealand for gaming and typing?”

    1. 1Keychron
    2. 2Wooting
    3. 3Logitech

  • Searched Google, AI Overview

    “mechanical keyboard nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “gaming keyboard nz”

    1. 1Logitech
    2. 2Wooting

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NuPhy or Royal Kludge more popular in search?

This chart shows how often people search Google for NuPhy and Royal Kludge by name. Each line represents a brand's share of searches for all eight mechanical keyboard brands we track, month by month, from searches in New Zealand.

NuPhy and Royal Kludge among mechanical keyboard brands in New Zealand, by month

Share of searches by month for NuPhy, Royal Kludge. The figures are in the table below the chart.

View monthly share of searches table
MonthKeychronWootingEPOMAKERNuPhyDuckyAkkoLogitechRoyal Kludge
Oct 202544.7%23.5%7.5%4.9%6.1%4.9%4.9%3.3%
Nov 202536.8%30.9%7.5%6.2%6.2%5%4.1%3.3%
Dec 202533.1%33.1%8.1%5.4%6.6%6.6%3.7%3.5%
Jan 202635.6%28.9%8.7%5.8%7.1%7.1%4.4%2.4%
Feb 202634.8%34.8%7%5.6%5.6%5.6%3.7%2.9%
Mar 202636%29.2%8.8%7.2%5.8%5.8%4.7%2.5%
Apr 202641.2%28.2%6.9%6.9%4.6%4.6%4.6%3%
May 202637.3%30.3%7.5%7.5%4.9%4.9%5.1%2.6%
Jun 202635.2%28.6%7%10.6%5.7%5.7%5.1%2%
Jul 202640.2%27.5%8.2%6.8%4.4%5.5%4.4%3%
Aug 202638.5%26.3%7.9%9.7%5.3%5.3%4.3%2.8%
Sep 202636.8%29.9%9%7.4%6%4.8%3.7%2.5%

How has the NuPhy and Royal Kludge comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand mechanical keyboard brands in September 2026?

3 changes

  1. In September 2026, EPOMAKER overtook NuPhy to rank 3rd among mechanical keyboard brands in New Zealand, with 9% of the searches.

  2. In September 2026, NuPhy lost share of searches among mechanical keyboard brands in New Zealand, from 9.7% to 7.4%.

  3. Estimated monthly branded searches for Royal Kludge in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NuPhy’s and Royal Kludge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NuPhy

1 branded search term

  • nuphy

Royal Kludge

1 branded search term

  • royal kludge

How the Brand Demand Index is measured

Other head-to-heads among mechanical keyboard brands

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