Brandwave

Newtown Dental vs Thorndon Dental:Which is more popular?

In September 2026, Newtown Dental had more branded searches than Thorndon Dental among Wellington dental clinics in New Zealand. Newtown Dental had about 1,970 branded searches, while Thorndon Dental had 370. Newtown Dental made up 21.4% of all Wellington dental clinic searches we track, and Thorndon Dental accounted for 4%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, Newtown Dental appeared in two of the four answers and Thorndon Dental in none.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Newtown Dental, about 5 searches for every 1 for Thorndon Dental

Newtown Dental 2K searchesThorndon Dental 370 searches

Who does AI mention more?

Newtown Dental, mentioned in 2 of 4 answers, Thorndon Dental in 0

Newtown Dental in 2 of 4Thorndon Dental in 0 of 4

Who does AI recommend more?

Newtown Dental, the only one of the two named

Newtown Dental first in 2Thorndon Dental never named

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Newtown Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thorndon Dental did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Newtown Dental or Thorndon Dental more popular in search?

This chart shows how often people search Google for Newtown Dental and Thorndon Dental by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Newtown Dental and Thorndon Dental among Wellington dental clinics in New Zealand, by month

Share of searches by month for Newtown Dental, Thorndon Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Newtown Dental and Thorndon Dental comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches.

  2. In September 2026, Thorndon Dental lost share of searches among Wellington dental clinics in New Zealand, from 4.6% to 4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Newtown Dental’s and Thorndon Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Newtown Dental

2 branded search terms

  • newtown dental
  • newtown dental wellington

Thorndon Dental

2 branded search terms

  • thorndon dental
  • thorndon dental clinic

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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