New Era vs Patagonia:Which is more popular?
In September 2026, New Era had more branded searches than Patagonia among cap brands in New Zealand. New Era had about 3,190 branded searches, while Patagonia had 530. New Era made up 58.2% of all cap brand searches we track, and Patagonia accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about cap brands, New Era appeared in all five answers and Patagonia in three. New Era was mentioned before Patagonia in every answer.
Who do people search for more?
New Era, about 6 searches for every 1 for Patagonia
Who does AI mention more?
New Era, mentioned in every answer we collected
Who does AI recommend more?
New Era, named ahead of Patagonia in every answer
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Top cap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Era was listed before Patagonia in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap brands
5 answers
Asked ChatGPT
“Which cap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cap brands in New Zealand?”
Asked ChatGPT
“What's the best cap brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best cap brand”
Searched Google, AI Overview
“men's cap brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is New Era or Patagonia more popular in search?
This chart shows how often people search Google for New Era and Patagonia by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Era, Patagonia. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | AS Colour | Mitchell & Ness | Patagonia | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 11.2% | 17.5% | 10.1% | 5.4% |
| Nov 2025 | 50.6% | 14.6% | 19.9% | 10.8% | 4.1% |
| Dec 2025 | 53.3% | 12.5% | 17% | 12.5% | 4.6% |
| Jan 2026 | 52.9% | 12.9% | 16.6% | 12.9% | 4.6% |
| Feb 2026 | 56.6% | 13% | 14.7% | 11.8% | 3.9% |
| Mar 2026 | 59.6% | 10.1% | 13.9% | 12.4% | 4.1% |
| Apr 2026 | 58.8% | 11% | 15.2% | 11% | 4% |
| May 2026 | 58.9% | 11% | 18.6% | 7.4% | 4% |
| Jun 2026 | 60.2% | 12.1% | 16.6% | 7.2% | 4% |
| Jul 2026 | 62.9% | 10.6% | 14.7% | 8.6% | 3.3% |
| Aug 2026 | 60.8% | 11.1% | 15.3% | 8.2% | 4.5% |
| Sep 2026 | 58.2% | 14.2% | 13.1% | 9.7% | 4.7% |
How has the New Era and Patagonia comparison changed over the last 12 months?
3 findings
- New Era was ahead of Patagonia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Era’s share of searches among cap brands in New Zealand moved from 55.8% to 58.2%, and its estimated monthly branded searches held steady at 3.2K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand moved from 10.1% to 9.7%, and its estimated monthly branded searches moved from 580 to 530.
How did search popularity change for New Zealand cap brands in September 2026?
2 changes
In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%.
In September 2026, New Era lost share of searches among cap brands in New Zealand, from 60.8% to 58.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using New Era’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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