Native vs Rexona:Which is more popular by branded search in New Zealand?
In August 2026, Rexona had more branded searches than Native among deodorant brands in New Zealand. Rexona was estimated to have 3K branded searches compared to Native’s 310, and held a 10.7% Share of Search versus Native’s 1.1%.
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Which is more popular in search, Native or Rexona?
Compare the deodorant brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rexona, Native. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Nivea | Rexona | Old Spice | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 35.4% | 10.5% | 7.5% | 4.7% | 0.94% |
| Nov 2025 | 36.5% | 38.2% | 11% | 8.5% | 5.2% | 0.73% |
| Dec 2025 | 34% | 38% | 10% | 10.3% | 7.1% | 0.64% |
| Jan 2026 | 37.5% | 37.7% | 11.7% | 7.5% | 4.5% | 1.1% |
| Feb 2026 | 40.3% | 34.3% | 11.7% | 7.3% | 4.7% | 1.7% |
| Mar 2026 | 40.6% | 34.1% | 11.2% | 7.3% | 5.1% | 1.7% |
| Apr 2026 | 41.2% | 34% | 10.1% | 8.2% | 4.6% | 1.9% |
| May 2026 | 42.4% | 33% | 9.8% | 8.5% | 4.4% | 1.9% |
| Jun 2026 | 43.9% | 31.6% | 10.2% | 8.3% | 4.8% | 1.2% |
| Jul 2026 | 43.6% | 31.9% | 10.8% | 8.2% | 3.8% | 1.6% |
| Aug 2026 | 40.5% | 33.8% | 10.7% | 9.4% | 4.4% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Native and Rexona comparison changed over the last 12 months?
3 findings
- Rexona was ahead of Native in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 220 to 310.
- Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand moved from 10.5% to 10.7%, and its estimated monthly branded searches moved from 2.5K to 3K.
How did search popularity change for New Zealand deodorant brands in August 2026?
2 changes
In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Native’s and Rexona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native
3 branded search terms
- native aluminum free deodorant
- native body spray
- native deodorant
Rexona
13 branded search terms
- deo rexona men
- rexona
- rexona body spray
- rexona clinical protection
- rexona clinical protection nz
- rexona com
- rexona deo roll
- rexona deo spray
- rexona deodorant
- rexona men
- rexona near me
- rexona nz
- rexona rollon
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