MTF Finance vs Nectar:Which is more popular in New Zealand?
In October 2026, MTF Finance had more branded searches than Nectar among personal lenders in New Zealand. MTF Finance had about 17,200 branded searches, while Nectar had 3,670. MTF Finance made up 14% of all personal lender searches we track, and Nectar accounted for 3%. When we asked ChatGPT and Google AI Overviews about personal lenders, MTF Finance appeared in one of the five answers and Nectar in none.
Who do people search for more?
MTF Finance, about 5 searches for every 1 for Nectar
Who does AI mention more?
MTF Finance, mentioned in 1 of 5 answers, Nectar in 0
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Top personal lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MTF Finance was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Nectar did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harmoney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- MTF Finance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Avanti Finance1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Finance Now0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Instant Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nectar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal lenders
5 answers
Asked ChatGPT
“Which personal lender should I use in New Zealand?”
Asked ChatGPT
“What are the best personal lenders in New Zealand?”
Asked ChatGPT
“What's the best personal lender in New Zealand for a personal loan?”
Searched Google, AI Overview
“personal loan nz”
Searched Google, AI Overview
“non bank lenders nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is MTF Finance or Nectar more popular in search?
This chart shows how often people search Google for MTF Finance and Nectar by name. Each line represents a brand's share of searches for all seven personal lenders we track, month by month, from searches in New Zealand.
Share of searches by month for MTF Finance, Nectar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gem by Latitude | Finance Now | MTF Finance | Instant Finance | Avanti Finance | Harmoney | Nectar |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.5% | 16.7% | 13.8% | 14.1% | 6.8% | 8.1% | 2% |
| Dec 2025 | 40.1% | 17% | 12.9% | 14.3% | 5.5% | 8% | 2.1% |
| Jan 2026 | 39.1% | 16.8% | 15.5% | 11.5% | 6.8% | 8% | 2.3% |
| Feb 2026 | 36.4% | 18.7% | 15.5% | 10.6% | 7.6% | 8.8% | 2.3% |
| Mar 2026 | 38.9% | 16.7% | 15.6% | 11.5% | 6.8% | 8% | 2.5% |
| Apr 2026 | 37.4% | 18.2% | 13.9% | 12.5% | 7.4% | 8.5% | 2.2% |
| May 2026 | 38.5% | 17.5% | 14.5% | 12% | 7.1% | 8.3% | 2.1% |
| Jun 2026 | 39.6% | 17.4% | 14.5% | 12% | 7.4% | 7% | 2.2% |
| Jul 2026 | 37.8% | 18.4% | 14% | 12.6% | 7.4% | 7.2% | 2.5% |
| Aug 2026 | 38.8% | 17.6% | 13.4% | 12.1% | 8.9% | 6.8% | 2.4% |
| Sep 2026 | 38% | 17.1% | 14.2% | 11.8% | 8.3% | 8.1% | 2.6% |
| Oct 2026 | 40.7% | 15.1% | 14% | 12.7% | 7.4% | 7% | 3% |
How has branded search for MTF Finance and Nectar changed in New Zealand over the last 12 months?
3 findings
- MTF Finance was ahead of Nectar in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, MTF Finance’s share of searches among personal lenders in New Zealand moved from 13.8% to 14%, and its estimated monthly branded searches moved from 18.5K to 17.1K.
- Across the 12 months ending October 2026, Nectar’s share of searches among personal lenders in New Zealand moved from 2% to 3%, and its estimated monthly branded searches moved from 2.6K to 3.7K.
How did search popularity change for New Zealand personal lenders in October 2026?
1 change
Estimated monthly branded searches for Nectar in New Zealand rose 38.5% over 12 measured months, from 2.6K to 3.7K in October 2026.
How are MTF Finance’s and Nectar’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using MTF Finance’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MTF Finance
12 branded search terms
- finance mtf
- mtf
- mtf car loan
- mtf carlton corner
- mtf finance
- mtf finance henderson
- mtf finance rates
- mtf loan
- mtf loans
- mtf personal loan
- mtf personal loans
- mtf vehicle finance
Nectar
4 branded search terms
- nectar finance
- nectar loan
- nectar loans
- nectar money
Other head-to-heads among personal lenders
- Gem by Latitude vs Finance Now: compare popularity
- Gem by Latitude vs MTF Finance: compare popularity
- Gem by Latitude vs Instant Finance: compare popularity
- Gem by Latitude vs Avanti Finance: compare popularity
- Finance Now vs MTF Finance: compare popularity
- Finance Now vs Instant Finance: compare popularity
Put your own brand in this comparison
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