MRI Palace vs Rex Software:Which is more popular?
In September 2026, MRI Palace had more branded searches than Rex Software among real estate agency software in New Zealand. MRI Palace had about 210 branded searches, while Rex Software had 90. MRI Palace made up 8% of all real estate agency software searches we track, and Rex Software accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about real estate agency software, MRI Palace appeared in four of the five answers and Rex Software in three. Rex Software was mentioned before MRI Palace in three out of five answers.
Who do people search for more?
MRI Palace, about 2 searches for every 1 for Rex Software
Who does AI mention more?
MRI Palace, mentioned in 4 of 5 answers, Rex Software in 3
Who does AI recommend more?
Rex Software, named ahead of MRI Palace in 3 of 5 answers
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Top real estate agency software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MRI Palace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rex Software was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rex Software was listed before MRI Palace in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MRI Vault1st- MRI Palace2nd
- Rex Software3rd
Re-Leased4th
PropertyMe5th
Agentbox5th- Box+Dice7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MRI Vault4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MRI Palace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Re-Leased3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rex Software3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Box+Dice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agentbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PropertyMe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about real estate agency software
5 answers
Asked ChatGPT
“Which real estate agency software should I use in New Zealand?”
Asked ChatGPT
“What are the best real estate agency software options in New Zealand?”
Asked ChatGPT
“What's the best real estate agency software in New Zealand for a property agency?”
Searched Google, AI Overview
“best real estate crm”
Searched Google, AI Overview
“property management software nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is MRI Palace or Rex Software more popular in search?
This chart shows how often people search Google for MRI Palace and Rex Software by name. Each line represents a brand's share of searches for all seven real estate agency software we track, month by month, from searches in New Zealand.
Share of searches by month for MRI Palace, Rex Software. The figures are in the table below the chart.
View monthly share of searches table
| Month | PropertyMe | MRI Vault | Re-Leased | MRI Palace | Rex Software | Box+Dice | Agentbox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 28.3% | 13.6% | 7.3% | 3.5% | 2.4% | 1.7% |
| Nov 2025 | 41.3% | 29.5% | 17.1% | 7.5% | 1.8% | 1.4% | 1.4% |
| Dec 2025 | 42.8% | 24.6% | 17.1% | 9.1% | 2.7% | 2.1% | 1.6% |
| Jan 2026 | 41.6% | 28.6% | 16.4% | 5.9% | 3.4% | 2.1% | 2.1% |
| Feb 2026 | 39.5% | 32.3% | 14.7% | 6.4% | 3.8% | 1.5% | 1.9% |
| Mar 2026 | 41.7% | 28.5% | 15.4% | 6.7% | 4.5% | 1.9% | 1.3% |
| Apr 2026 | 36.5% | 31.7% | 17.7% | 7.7% | 4.4% | 1.1% | 0.74% |
| May 2026 | 39.6% | 27% | 17.8% | 7.8% | 4.4% | 2.2% | 1.1% |
| Jun 2026 | 39.5% | 27.4% | 18% | 7.9% | 3.8% | 1.9% | 1.5% |
| Jul 2026 | 40.3% | 26.2% | 19.4% | 8.5% | 2.8% | 1.6% | 1.2% |
| Aug 2026 | 40.3% | 24% | 18.6% | 10.1% | 3.5% | 2.3% | 1.2% |
| Sep 2026 | 40.2% | 23.5% | 22.3% | 8% | 3.4% | 1.9% | 0.76% |
How has the MRI Palace and Rex Software comparison changed over the last 12 months?
3 findings
- MRI Palace was ahead of Rex Software in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MRI Palace’s share of searches among real estate agency software in New Zealand moved from 7.3% to 8%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Rex Software’s share of searches among real estate agency software in New Zealand moved from 3.5% to 3.4%, and its estimated monthly branded searches moved from 100 to 90.
How did search popularity change for New Zealand real estate agency software in September 2026?
2 changes
In September 2026, MRI Palace lost share of searches among real estate agency software in New Zealand, from 10.1% to 8%.
Estimated monthly branded searches for Rex Software in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using MRI Palace’s and Rex Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MRI Palace
1 branded search term
- mri palace
Rex Software
3 branded search terms
- rex crm
- rex software
- rexsoftware
Other head-to-heads among real estate agency software
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