Brandwave

PropertyMe vs Re-Leased:Which is more popular?

In September 2026, PropertyMe had more branded searches than Re-Leased among real estate agency software in New Zealand. PropertyMe had about 1,060 branded searches, while Re-Leased had 590. PropertyMe made up 40.2% of all real estate agency software searches we track, and Re-Leased accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about real estate agency software, Re-Leased appeared in three of the five answers and PropertyMe in two. PropertyMe and Re-Leased were each mentioned first in two of the four answers that named either.

Among real estate agency software in New Zealand in September 2026

Who do people search for more?

PropertyMe, about 80% more searches than Re-Leased

PropertyMe 1.1K searchesRe-Leased 590 searches

Who does AI mention more?

Re-Leased, mentioned in 3 of 5 answers, PropertyMe in 2

Re-Leased in 3 of 5PropertyMe in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

PropertyMe first in 2Re-Leased first in 2

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Top real estate agency software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Re-Leased was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PropertyMe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PropertyMe and Re-Leased were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MRI Vault1st
  2. MRI Palace2nd
  3. Rex Software3rd
  4. Re-Leased4th
  5. PropertyMe5th
  6. Agentbox5th
  7. Box+Dice7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MRI Vault4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MRI Palace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Re-Leased3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rex Software3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Box+Dice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agentbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PropertyMe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about real estate agency software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PropertyMe or Re-Leased more popular in search?

This chart shows how often people search Google for PropertyMe and Re-Leased by name. Each line represents a brand's share of searches for all seven real estate agency software we track, month by month, from searches in New Zealand.

PropertyMe and Re-Leased among real estate agency software in New Zealand, by month

Share of searches by month for PropertyMe, Re-Leased. The figures are in the table below the chart.

View monthly share of searches table
MonthPropertyMeMRI VaultRe-LeasedMRI PalaceRex SoftwareBox+DiceAgentbox
Oct 202543%28.3%13.6%7.3%3.5%2.4%1.7%
Nov 202541.3%29.5%17.1%7.5%1.8%1.4%1.4%
Dec 202542.8%24.6%17.1%9.1%2.7%2.1%1.6%
Jan 202641.6%28.6%16.4%5.9%3.4%2.1%2.1%
Feb 202639.5%32.3%14.7%6.4%3.8%1.5%1.9%
Mar 202641.7%28.5%15.4%6.7%4.5%1.9%1.3%
Apr 202636.5%31.7%17.7%7.7%4.4%1.1%0.74%
May 202639.6%27%17.8%7.8%4.4%2.2%1.1%
Jun 202639.5%27.4%18%7.9%3.8%1.9%1.5%
Jul 202640.3%26.2%19.4%8.5%2.8%1.6%1.2%
Aug 202640.3%24%18.6%10.1%3.5%2.3%1.2%
Sep 202640.2%23.5%22.3%8%3.4%1.9%0.76%

How has the PropertyMe and Re-Leased comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand real estate agency software in September 2026?

2 changes
  1. In September 2026, Re-Leased gained share of searches among real estate agency software in New Zealand, from 18.6% to 22.3%.

  2. Estimated monthly branded searches for PropertyMe in New Zealand fell 13.8% over 12 measured months, from 1.2K to 1.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using PropertyMe’s and Re-Leased’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PropertyMe

4 branded search terms

  • my propertyme
  • propertyme
  • propertyme app
  • propertyme portal

Re-Leased

1 branded search term

  • re leased

How the Brand Demand Index is measured

Other head-to-heads among real estate agency software

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